Getting Your Message Out
The Digital Media group handles the work related to distributing a campaign's online PSAs. Once the ads are produced, approved and received, we add to the Acorn database, this ensures its listing on PSA Central. We also distribute to the sites and the third-party ad servers that will be running the ads. As new sites, media partnership and online opportunities arise, we adjust each campaign to ensure a fair share of donated media. We are currently serving, tracking and monitoring more than 21 billion impressions per quarter.
Finalized banners should be submitted to the Digital Media group at least two weeks before a campaign is scheduled to launch. If the PSAs are being produced by an agency, the agency must FTP us the original files and artwork for each creative. Log in information for the FTP site is provided upon request.