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It's All About Results

PSAs that are served through Doubleclick are monitored though a "tag" that is automatically generated when the ad is uploaded to the server. The tag is a strip of code that is embedded into the partner websites so that the banners will automatically display. The tag tracks the number of impressions and clicks each banner receives on each partner site.

We can run tracking reports for PSAs that are served by Doubleclick from their websites. We request quarterly reports of all sites running our banners outside of these serving partners. We combine these two sources of information and give the data to Media Measurement. We also use rate card info to determine the media value of our placements.

Media Measurement reports on the total value, impression and click-through rate to campaign managers every quarter. Currently we report on approximately 375-400 ad units for 46 campaigns in a given quarter. Impromptu reports may be available on a case-by-case basis. Please ask us and provide us sufficient time to compile the report.

Each tracking report organizes the following information for each PSA:

  • Campaign Name
  • Effort/Target
  • Type of Media
  • Size/Format
  • URL
  • Site
  • Month
  • Impressions
  • Clicks
  • Click-through-rate
  • Estimated dollar value
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