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	<title>Ad Council</title>
	<link>http://interactive.adcouncil.org/podcast/podcast.xml</link>
	<language>en-us</language>
	<copyright>2006 The Advertising Council</copyright>
	<itunes:subtitle>Effecting Positive Social Change</itunes:subtitle>
	<itunes:author>The Ad Council</itunes:author>
	<itunes:summary>The leading producer of public service advertisements (PSAs) since 1942, the Ad Council has been addressing critical social issues for generations of Americans.</itunes:summary>
	<description>The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. From our earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 60 years.
	
	Based on our long history of effecting positive change, it's fair to say that Ad Council campaigns have inspired several generations of Americans. Our ultimate goal is to ensure that future generations will reap the benefits of our efforts to date, and continue to be inspired by our public service campaigns in the future.</description>
	<itunes:owner>
	<itunes:name>The Ad Council</itunes:name>
	<itunes:email>ahui@adcouncil.org</itunes:email>
	</itunes:owner>
	<itunes:image href="http://interactive.adcouncil.org/podcast/head_logo_adcouncil.gif" />
	<itunes:category text="Government &amp; Organizations">
	<itunes:category text="Non-Profit"/>
	</itunes:category>
	<itunes:category text="TV &amp; Film"/>

<item>		 

<title>Adoption - BBQ 15.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<pubDate>Tues, 13 October 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:15</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - BBQ 30.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<pubDate>Tues, 13 October 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Forgotten Lunch 30.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<pubDate>Tues, 13 October 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Meant To Be 60.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:60</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Meant To Be 30.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Meant To Be 15.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:15</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Meant To Be Spanish 30.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Meant To Be Spanish 15.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:15</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Paintball 30.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<guid>http://interactive.adcouncil.org/podcast/Adoption_Paintball_30.mp4</guid>
	
<pubDate>Tues, 13 October 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Nobody's Perfect 60.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<guid>http://interactive.adcouncil.org/podcast/Adoption_Nobody_60.mp4</guid>
	
<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:60</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Nobody's Perfect 30.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<guid>http://interactive.adcouncil.org/podcast/Adoption_Nobody_30.mp4</guid>
	
<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Nobody's Perfect Spanish 15.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<guid>http://interactive.adcouncil.org/podcast/Adoption_Nobody_15.mp4</guid>
	
<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:15</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Nobody's Perfect Spanish 30.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<guid>http://interactive.adcouncil.org/podcast/Adoption_Nobody_SP_30.mp4</guid>
	
<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Nobody's Perfect 15.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
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<guid>http://interactive.adcouncil.org/podcast/Adoption_Nobody_SP_15.mp4</guid>
	
<pubDate>Wedn, 3 June 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:15</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Recorded Card 15.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
<enclosure url="http://interactive.adcouncil.org/podcast/Adoption_RecordedCard_15.mp4" length="2900" type="video/mpeg" />
	
<guid>http://interactive.adcouncil.org/podcast/Adoption_RecordedCard_15.mp4</guid>
	
<pubDate>Tues, 13 Oct 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:15</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Adoption - Recorded Card 30.mp4</title>
	
<itunes:author>Ad Council - Adoption</itunes:author>
		
<itunes:subtitle>www.adoptuskids.org</itunes:subtitle>
		
<itunes:summary>Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. 

The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.</itunes:summary>
		
<enclosure url="http://interactive.adcouncil.org/podcast/Adoption_RecordedCard_30.mp4" length="2900" type="video/mpeg" />
	
<guid>http://interactive.adcouncil.org/podcast/Adoption_RecordedCard_30.mp4</guid>
	
<pubDate>Tues, 13 Oct 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, adoption, adopt, adopt us kids</itunes:keywords>
	
</item>

<item>		 

<title>Anti-Steroid - Asterisk 30.mp4</title>
	
<itunes:author>Ad Council - Anti-Steroid</itunes:author>
		
<itunes:subtitle>www.DontBeAnAsterisk.com</itunes:subtitle>
		
<itunes:summary>In 2007, the federal government seized 56 underground steroid labs in the U.S., resulting in the confiscation of 11.4 million doses. The use of performance-enhancing substances is of primary concern in American sport.  No segment of sport – from professional to youth – is immune to this problem. With increasing media coverage on steroid use in sports, teen usage has become a matter of greater consequence. 

Not only are steroids a potential health hazard, they raise many ethical implications.  In order to prevent teens from using steroids without increasing consideration, this campaign is designed to make steroids socially unacceptable.  The PSAs will drive traffic to DontBeAnAsterisk.com to learn more about steroids, hear from professional athletes, and find healthy alternatives to excel in athletics.</itunes:summary>
		
<enclosure url="http://interactive.adcouncil.org/podcast/AntiSteroid_Asterisk_30.mp4" length="2900" type="video/mpeg" />
	
<guid>http://interactive.adcouncil.org/podcast/AntiSteroid_Asterisk_30.mp4</guid>
	
<pubDate>Wedn, 20 Aug 2008 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, don't be an asterisk, anti steroid, anti-steroid, steroid</itunes:keywords>
	
</item>

<item>

<title>Anti-Steroid - Asterisk 60.mp4</title>
	
<itunes:author>Ad Council - Anti-Steroid</itunes:author>
		
<itunes:subtitle>www.DontBeAnAsterisk.com</itunes:subtitle>
		
<itunes:summary>In 2007, the federal government seized 56 underground steroid labs in the U.S., resulting in the confiscation of 11.4 million doses. The use of performance-enhancing substances is of primary concern in American sport.  No segment of sport – from professional to youth – is immune to this problem. With increasing media coverage on steroid use in sports, teen usage has become a matter of greater consequence. 

Not only are steroids a potential health hazard, they raise many ethical implications.  In order to prevent teens from using steroids without increasing consideration, this campaign is designed to make steroids socially unacceptable.  The PSAs will drive traffic to DontBeAnAsterisk.com to learn more about steroids, hear from professional athletes, and find healthy alternatives to excel in athletics.</itunes:summary>
		
<enclosure url="http://interactive.adcouncil.org/podcast/AntiSteroid_Asterisk_60.mp4" length="2900" type="video/mpeg" />
	
<guid>http://interactive.adcouncil.org/podcast/AntiSteroid_Asterisk_60.mp4</guid>
	
<pubDate>Wedn, 20 Aug 2008 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, don't be an asterisk, anti steroid, anti-steroid, steroid</itunes:keywords>
	
</item>

<item>

<title>Arts Education - Brahms Breakfast 15.mp4</title>
	
<itunes:author>Ad Council - Arts Education</itunes:author>
		
<itunes:subtitle>www.americansforthearts.org</itunes:subtitle>
		
<itunes:summary>The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school.

The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family.

The Arts:

    * Allow kids to express themselves creatively and bolster their self-confidence.
    * Teach kids to be more tolerant and open.
    * Improve kids’ overall academic performance.
    * Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement.
    * Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more.
    * Keep students engaged in school and less likely to drop out.

Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives. The campaign stresses that some art is not enough and reinforces this with the tagline: "The Arts. Ask for More."</itunes:summary>
		
<enclosure url="http://interactive.adcouncil.org/podcast/ArtsEd_Brahms_15.mp4" length="2900" type="video/mpeg" />

	
<guid>http://interactive.adcouncil.org/podcast/ArtsEd_Brahms_15.mp4</guid>
	
<pubDate>Thurs, 16 Jan 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:15</itunes:duration>
		
<itunes:keywords>ad council, psa, arts education, americans for the arts </itunes:keywords>
	
</item>

<item>

<title>Arts Education - Brahms Breakfast 30.mp4</title>
	
<itunes:author>Ad Council - Arts Education</itunes:author>
		
<itunes:subtitle>www.americansforthearts.org</itunes:subtitle>
		
<itunes:summary>The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school.

The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family.

The Arts:

    * Allow kids to express themselves creatively and bolster their self-confidence.
    * Teach kids to be more tolerant and open.
    * Improve kids’ overall academic performance.
    * Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement.
    * Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more.
    * Keep students engaged in school and less likely to drop out.

Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives. The campaign stresses that some art is not enough and reinforces this with the tagline: "The Arts. Ask for More."</itunes:summary>
		
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<guid>http://interactive.adcouncil.org/podcast/ArtsEd_Brahms_15.mp4</guid>
	
<pubDate>Thurs, 16 Jan 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, arts education, americans for the arts </itunes:keywords>
	
</item>

<item>

<title>Arts Education - Vincent VanGoghurt 15.mp4</title>
	
<itunes:author>Ad Council - Arts Education</itunes:author>
		
<itunes:subtitle>www.americansforthearts.org</itunes:subtitle>
		
<itunes:summary>The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school.

The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family.

The Arts:

    * Allow kids to express themselves creatively and bolster their self-confidence.
    * Teach kids to be more tolerant and open.
    * Improve kids’ overall academic performance.
    * Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement.
    * Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more.
    * Keep students engaged in school and less likely to drop out.

Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives. The campaign stresses that some art is not enough and reinforces this with the tagline: "The Arts. Ask for More."</itunes:summary>
		
<enclosure url="http://interactive.adcouncil.org/podcast/ArtsEd_Vincent_15.mp4" length="2900" type="video/mpeg" />
	
<guid>http://interactive.adcouncil.org/podcast/ArtsEd_Vincent_15.mp4</guid>
	
<pubDate>Thurs, 16 Jan 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:15</itunes:duration>
		
<itunes:keywords>ad council, psa, arts education, americans for the arts </itunes:keywords>
	
</item>

<item>

<title>Arts Education - Vincent VanGoghurt 30.mp4</title>
	
<itunes:author>Ad Council - Arts Education</itunes:author>
		
<itunes:subtitle>www.americansforthearts.org</itunes:subtitle>
		
<itunes:summary>The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school.

The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family.

The Arts:

    * Allow kids to express themselves creatively and bolster their self-confidence.
    * Teach kids to be more tolerant and open.
    * Improve kids’ overall academic performance.
    * Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement.
    * Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more.
    * Keep students engaged in school and less likely to drop out.

Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives. The campaign stresses that some art is not enough and reinforces this with the tagline: "The Arts. Ask for More."</itunes:summary>
		
<enclosure url="http://interactive.adcouncil.org/podcast/ArtsEd_Vincent_30.mp4" length="2900" type="video/mpeg" />
	
<guid>http://interactive.adcouncil.org/podcast/ArtsEd_Vincent_30.mp4</guid>
	
<pubDate>Thurs, 16 Jan 2009 10:00:00 GMT</pubDate>
		
<itunes:duration>0:30</itunes:duration>
		
<itunes:keywords>ad council, psa, arts education, americans for the arts </itunes:keywords>
	
</item>

<item>

<title>Autism Awareness- Toni Braxton 30.mp4</title>

<itunes:author>Ad Council - Autism Speaks</itunes:author>

<itunes:subtitle>www.autismspeaks.org</itunes:subtitle>

<itunes:summary>Autism is the fastest-growing developmental disability in the United States.* Fourteen years ago, only 1 in 10,000 children was diagnosed with autism.  Today, that rate has soared to 1 in 150.

Despite this prevalence, research shows that many parents of young children are generally unaware of autism. This campaign seeks to educate parents about the growing rate of autism in this country and to ultimately increase the level of early detection.

Because there is currently no cure for autism and no effective means to prevent it, early detection is the crucial first step in helping children with autism.  With appropriate early-intervention services, from ages 3-5, between 20% and 50% of children diagnosed with autism will be able to attend mainstream kindergarten.  

All of the PSAs communicate the startling statistic that 1 in 150 children are diagnosed with some form of autism.  The PSAs also encourage parents of young children to visit www.AutismSpeaks.org to learn the signs of the disorder. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Autism_Toni_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Autism_Toni_30.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>autism, ad council, autism awareness, adcouncil, psa, public service</itunes:keywords>

</item>

<item>

<title>Autism Awareness- Toni Braxton 60.mp4</title>

<itunes:author>Ad Council - Autism Speaks</itunes:author>

<itunes:subtitle>www.autismspeaks.org</itunes:subtitle>

<itunes:summary>Autism is the fastest-growing developmental disability in the United States.* Fourteen years ago, only 1 in 10,000 children was diagnosed with autism.  Today, that rate has soared to 1 in 150.

Despite this prevalence, research shows that many parents of young children are generally unaware of autism. This campaign seeks to educate parents about the growing rate of autism in this country and to ultimately increase the level of early detection.

Because there is currently no cure for autism and no effective means to prevent it, early detection is the crucial first step in helping children with autism.  With appropriate early-intervention services, from ages 3-5, between 20% and 50% of children diagnosed with autism will be able to attend mainstream kindergarten.  

All of the PSAs communicate the startling statistic that 1 in 150 children are diagnosed with some form of autism.  The PSAs also encourage parents of young children to visit www.AutismSpeaks.org to learn the signs of the disorder. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Autism_Toni_60.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Autism_Toni_60.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>autism, ad council, autism awareness, adcouncil, psa, public service</itunes:keywords>

</item>

<item>

<title>Autism - Toni Braxton Spanish 30.mp4</title>

<itunes:author>Ad Council - Autism Speaks</itunes:author>

<itunes:subtitle>www.autismspeaks.org</itunes:subtitle>

<itunes:summary>Autism is the fastest-growing developmental disability in the US. Thirteen years ago, only 1 in 10,000 children was diagnosed with autism. Today, that rate has soared to 1 in 166.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Autism_Toni_SP_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Autism_Toni_SP_30.mp4</guid>

<pubDate>Wed, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>autism, ad council, autism awareness, adcouncil, psa, public service</itunes:keywords>

</item>

<item>

<title>Autism - Ernie 30.mp4</title>

<itunes:author>Ad Council - Golf</itunes:author>

<itunes:subtitle>www.autismspeaks.org</itunes:subtitle>

<itunes:summary>Autism is the fastest-growing developmental disability in the US. Thirteen years ago, only 1 in 10,000 children was diagnosed with autism. Today, that rate has soared to 1 in 166.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Autism_Ernie_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Autism_Ernie_30.mp4</guid>

<pubDate>Wed, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>autism, ad council, autism awareness, adcouncil, psa, public service</itunes:keywords>

</item>

<item>

<title>Autism - Ernie 60.mp4</title>

<itunes:author>Ad Council - Golf</itunes:author>

<itunes:subtitle>www.autismspeaks.org</itunes:subtitle>

<itunes:summary>Autism is the fastest-growing developmental disability in the US. Thirteen years ago, only 1 in 10,000 children was diagnosed with autism. Today, that rate has soared to 1 in 166.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Autism_Ernie_60.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Autism_Ernie_60.mp4</guid>

<pubDate>Wed, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>autism, ad council, autism awareness, adcouncil, psa, public service</itunes:keywords>

</item>

<item>

<title>Buzzed Driving - Breathalyzer 15.mp4</title>

<itunes:author>Ad Council - Buzzed Driving</itunes:author>

<itunes:subtitle>http://buzzedriving.adcouncil.org</itunes:subtitle>

<itunes:summary>Drunk or impaired driving killed nearly 13,000 people in 2007.  That's one person every 40 minutes. That makes it everyone's problem.

It seems that many people were doing their part to put a stop to this completely preventable epidemic.  Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.

However, since the late 90's, alcohol-related driving deaths have been steadily increasing.  It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers.  Many thought the messages to be targeted at overtly drunk drivers, and not them.  When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.

The new PSAs created to address this gap were released in December 2005 with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed.  The next installment expands on this message, equating buzzed driving and drunk driving and demonstrating the devastating consequences that can occur as a result of buzzed driving.   The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Buzzed_Breathalyzer_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Buzzed_Breathalyzer_15.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, drunk driving, stop impaired driving, buzzed driving</itunes:keywords>

</item>

<item>

<title>Buzzed Driving - Mugshot 15.mp4</title>

<itunes:author>Ad Council - Buzzed Driving</itunes:author>

<itunes:subtitle>http://buzzedriving.adcouncil.org</itunes:subtitle>

<itunes:summary>Drunk or impaired driving killed nearly 13,000 people in 2007.  That's one person every 40 minutes. That makes it everyone's problem.

It seems that many people were doing their part to put a stop to this completely preventable epidemic.  Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.

However, since the late 90's, alcohol-related driving deaths have been steadily increasing.  It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers.  Many thought the messages to be targeted at overtly drunk drivers, and not them.  When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.

The new PSAs created to address this gap were released in December 2005 with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed.  The next installment expands on this message, equating buzzed driving and drunk driving and demonstrating the devastating consequences that can occur as a result of buzzed driving.   The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Buzzed_Mugshot_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Buzzed_Mugshot_15.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, drunk driving, stop impaired driving, buzzed driving</itunes:keywords>

</item>

<item>

<title>Buzzed Driving - Post Crash 15.mp4</title>

<itunes:author>Ad Council - Buzzed Driving</itunes:author>

<itunes:subtitle>http://buzzedriving.adcouncil.org</itunes:subtitle>

<itunes:summary>Drunk or impaired driving killed nearly 13,000 people in 2007.  That's one person every 40 minutes. That makes it everyone's problem.

It seems that many people were doing their part to put a stop to this completely preventable epidemic.  Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.

However, since the late 90's, alcohol-related driving deaths have been steadily increasing.  It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers.  Many thought the messages to be targeted at overtly drunk drivers, and not them.  When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.

The new PSAs created to address this gap were released in December 2005 with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed.  The next installment expands on this message, equating buzzed driving and drunk driving and demonstrating the devastating consequences that can occur as a result of buzzed driving.   The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Buzzed_PostCrash_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Buzzed_PostCrash_15.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, drunk driving, stop impaired driving, buzzed driving</itunes:keywords>

</item>

<item>

<title>Buzzed Driving - Strethcher 15.mp4</title>

<itunes:author>Ad Council - Buzzed Driving</itunes:author>

<itunes:subtitle>http://buzzedriving.adcouncil.org</itunes:subtitle>

<itunes:summary>Drunk or impaired driving killed nearly 13,000 people in 2007.  That's one person every 40 minutes. That makes it everyone's problem.

It seems that many people were doing their part to put a stop to this completely preventable epidemic.  Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.

However, since the late 90's, alcohol-related driving deaths have been steadily increasing.  It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers.  Many thought the messages to be targeted at overtly drunk drivers, and not them.  When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.

The new PSAs created to address this gap were released in December 2005 with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed.  The next installment expands on this message, equating buzzed driving and drunk driving and demonstrating the devastating consequences that can occur as a result of buzzed driving.   The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Buzzed_Stretcher_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Buzzed_Stretcher_15.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, drunk driving, stop impaired driving, buzzed driving</itunes:keywords>

</item>

<item>

<title>Buzzed Driving - Ambulance 30.mp4</title>

<itunes:author>Ad Council - Buzzed Driving</itunes:author>

<itunes:subtitle>http://buzzedriving.adcouncil.org</itunes:subtitle>

<itunes:summary>Drunk or impaired driving killed nearly 13,000 people in 2007.  That's one person every 40 minutes. That makes it everyone's problem.

It seems that many people were doing their part to put a stop to this completely preventable epidemic.  Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.

However, since the late 90's, alcohol-related driving deaths have been steadily increasing.  It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers.  Many thought the messages to be targeted at overtly drunk drivers, and not them.  When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.

The new PSAs created to address this gap were released in December 2005 with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed.  The next installment expands on this message, equating buzzed driving and drunk driving and demonstrating the devastating consequences that can occur as a result of buzzed driving.   The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Buzzed_Ambulance_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Buzzed_Ambulance_30.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, drunk driving, stop impaired driving, buzzed driving</itunes:keywords>

</item>

<item>

<title>Buzzed Driving - Effect (Spanish) 30.mp4</title>

<itunes:author>Ad Council - Buzzed Driving</itunes:author>

<itunes:subtitle>http://buzzedriving.adcouncil.org</itunes:subtitle>

<itunes:summary>Drunk or impaired driving killed nearly 13,000 people in 2007.  That's one person every 40 minutes. That makes it everyone's problem.

It seems that many people were doing their part to put a stop to this completely preventable epidemic.  Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.

However, since the late 90's, alcohol-related driving deaths have been steadily increasing.  It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers.  Many thought the messages to be targeted at overtly drunk drivers, and not them.  When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.

The new PSAs created to address this gap were released in December 2005 with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed.  The next installment expands on this message, equating buzzed driving and drunk driving and demonstrating the devastating consequences that can occur as a result of buzzed driving.   The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Buzzed_Effect_SP_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Buzzed_Effect_SP_30.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, drunk driving, stop impaired driving, buzzed driving</itunes:keywords>

</item>

<item>

<title>Buzzed Driving - Hospital 30.mp4</title>

<itunes:author>Ad Council - Buzzed Driving</itunes:author>

<itunes:subtitle>http://buzzedriving.adcouncil.org</itunes:subtitle>

<itunes:summary>Drunk or impaired driving killed nearly 13,000 people in 2007.  That's one person every 40 minutes. That makes it everyone's problem.

It seems that many people were doing their part to put a stop to this completely preventable epidemic.  Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.

However, since the late 90's, alcohol-related driving deaths have been steadily increasing.  It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers.  Many thought the messages to be targeted at overtly drunk drivers, and not them.  When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.

The new PSAs created to address this gap were released in December 2005 with the objective to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently, to motivate people to stop driving buzzed.  The next installment expands on this message, equating buzzed driving and drunk driving and demonstrating the devastating consequences that can occur as a result of buzzed driving.   The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Buzzed_Hospital_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Buzzed_Hospital_30.mp4</guid>

<pubDate>Wed, 7 Jan 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, drunk driving, stop impaired driving, buzzed driving</itunes:keywords>

</item>

<item>

<title>C-Change - Check Your Status Men 25.mp4</title>

<itunes:author>Ad Council - C-Change</itunes:author>

<itunes:subtitle>www.c-changeprojects.org</itunes:subtitle>

<itunes:summary>This year, more than 1.5 million Americans will be diagnosed with cancer and more than a half a million will die of the disease. Furthermore, cancer is responsible for one in every four deaths in our country. However, research shows that as many as 7 in 10 cancer deaths can be prevented with simple lifestyle changes. Too many Americans are unaware that they have the power to reduce their risk of cancer by taking these small steps.

This is why C-Change, a coalition of the country’s key cancer leaders has partnered with the Ad Council to develop a communications program that utilizes the collective strengths of the 130 C-Change members from the public, private, and non-profit sectors to address Americans with consistent, evidence-based messages about reducing their risk of cancer. Through extensive research C-Change has developed a series of cancer prevention and early detection messages that have been proven to change the minds and hearts of the public.

This initiative encourages all C-Change members and partners to incorporate these messages into their own communications programs.  This includes advertising, marketing, or any form of communications with their constituents and the general public. 

By providing a range of organizations with a focused list of proven messages for dissemination, C-Change believes that this effort can achieve the critical media mass necessary to turn the tide on cancer in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CChange_CheckStatus_MEN_25.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CChange_CheckStatus_MEN_25.mp4</guid>

<pubDate>Mon, 15 Sep 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:25</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, c-change, cancer prevention, conquer cancer</itunes:keywords>

</item>

<item>

<title>C-Change - Check Your Status Women 25.mp4</title>

<itunes:author>Ad Council - C-Change</itunes:author>

<itunes:subtitle>www.c-changeprojects.org</itunes:subtitle>

<itunes:summary>This year, more than 1.5 million Americans will be diagnosed with cancer and more than a half a million will die of the disease. Furthermore, cancer is responsible for one in every four deaths in our country. However, research shows that as many as 7 in 10 cancer deaths can be prevented with simple lifestyle changes. Too many Americans are unaware that they have the power to reduce their risk of cancer by taking these small steps.

This is why C-Change, a coalition of the country’s key cancer leaders has partnered with the Ad Council to develop a communications program that utilizes the collective strengths of the 130 C-Change members from the public, private, and non-profit sectors to address Americans with consistent, evidence-based messages about reducing their risk of cancer. Through extensive research C-Change has developed a series of cancer prevention and early detection messages that have been proven to change the minds and hearts of the public.

This initiative encourages all C-Change members and partners to incorporate these messages into their own communications programs.  This includes advertising, marketing, or any form of communications with their constituents and the general public. 

By providing a range of organizations with a focused list of proven messages for dissemination, C-Change believes that this effort can achieve the critical media mass necessary to turn the tide on cancer in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CChange_CheckStatus_WOMEN_25.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CChange_CheckStatus_WOMEN_25.mp4</guid>

<pubDate>Mon, 15 Sep 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:25</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, c-change, cancer prevention, conquer cancer</itunes:keywords>

</item>

<item>

<title>C-Change - Increase Your Activity 25.mp4</title>

<itunes:author>Ad Council - C-Change</itunes:author>

<itunes:subtitle>www.c-changeprojects.org</itunes:subtitle>

<itunes:summary>This year, more than 1.5 million Americans will be diagnosed with cancer and more than a half a million will die of the disease. Furthermore, cancer is responsible for one in every four deaths in our country. However, research shows that as many as 7 in 10 cancer deaths can be prevented with simple lifestyle changes. Too many Americans are unaware that they have the power to reduce their risk of cancer by taking these small steps.

This is why C-Change, a coalition of the country’s key cancer leaders has partnered with the Ad Council to develop a communications program that utilizes the collective strengths of the 130 C-Change members from the public, private, and non-profit sectors to address Americans with consistent, evidence-based messages about reducing their risk of cancer. Through extensive research C-Change has developed a series of cancer prevention and early detection messages that have been proven to change the minds and hearts of the public.

This initiative encourages all C-Change members and partners to incorporate these messages into their own communications programs.  This includes advertising, marketing, or any form of communications with their constituents and the general public. 

By providing a range of organizations with a focused list of proven messages for dissemination, C-Change believes that this effort can achieve the critical media mass necessary to turn the tide on cancer in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CChange_Activity_25.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CChange_Activity_25.mp4</guid>

<pubDate>Mon, 15 Sep 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:25</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, c-change, cancer prevention, conquer cancer</itunes:keywords>

</item>

<item>

<title>C-Change - Improve Your Diet 25.mp4</title>

<itunes:author>Ad Council - C-Change</itunes:author>

<itunes:subtitle>www.c-changeprojects.org</itunes:subtitle>

<itunes:summary>This year, more than 1.5 million Americans will be diagnosed with cancer and more than a half a million will die of the disease. Furthermore, cancer is responsible for one in every four deaths in our country. However, research shows that as many as 7 in 10 cancer deaths can be prevented with simple lifestyle changes. Too many Americans are unaware that they have the power to reduce their risk of cancer by taking these small steps.

This is why C-Change, a coalition of the country’s key cancer leaders has partnered with the Ad Council to develop a communications program that utilizes the collective strengths of the 130 C-Change members from the public, private, and non-profit sectors to address Americans with consistent, evidence-based messages about reducing their risk of cancer. Through extensive research C-Change has developed a series of cancer prevention and early detection messages that have been proven to change the minds and hearts of the public.

This initiative encourages all C-Change members and partners to incorporate these messages into their own communications programs.  This includes advertising, marketing, or any form of communications with their constituents and the general public. 

By providing a range of organizations with a focused list of proven messages for dissemination, C-Change believes that this effort can achieve the critical media mass necessary to turn the tide on cancer in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CChange_Diet_25.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CChange_Diet_25.mp4</guid>

<pubDate>Mon, 15 Sep 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:25</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, c-change, cancer prevention, conquer cancer</itunes:keywords>

</item>

<item>

<title>C-Change - Quit Smoking 25.mp4</title>

<itunes:author>Ad Council - C-Change</itunes:author>

<itunes:subtitle>www.c-changeprojects.org</itunes:subtitle>

<itunes:summary>This year, more than 1.5 million Americans will be diagnosed with cancer and more than a half a million will die of the disease. Furthermore, cancer is responsible for one in every four deaths in our country. However, research shows that as many as 7 in 10 cancer deaths can be prevented with simple lifestyle changes. Too many Americans are unaware that they have the power to reduce their risk of cancer by taking these small steps.

This is why C-Change, a coalition of the country’s key cancer leaders has partnered with the Ad Council to develop a communications program that utilizes the collective strengths of the 130 C-Change members from the public, private, and non-profit sectors to address Americans with consistent, evidence-based messages about reducing their risk of cancer. Through extensive research C-Change has developed a series of cancer prevention and early detection messages that have been proven to change the minds and hearts of the public.

This initiative encourages all C-Change members and partners to incorporate these messages into their own communications programs.  This includes advertising, marketing, or any form of communications with their constituents and the general public. 

By providing a range of organizations with a focused list of proven messages for dissemination, C-Change believes that this effort can achieve the critical media mass necessary to turn the tide on cancer in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CChange_Quit_25.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CChange_Quit_25.mp4</guid>

<pubDate>Mon, 15 Sep 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:25</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, c-change, cancer prevention, conquer cancer</itunes:keywords>

</item>




<item>

<title>C-Change - Reduce Your Risk 25.mp4</title>

<itunes:author>Ad Council - C-Change</itunes:author>

<itunes:subtitle>www.c-changeprojects.org</itunes:subtitle>

<itunes:summary>This year, more than 1.5 million Americans will be diagnosed with cancer and more than a half a million will die of the disease. Furthermore, cancer is responsible for one in every four deaths in our country. However, research shows that as many as 7 in 10 cancer deaths can be prevented with simple lifestyle changes. Too many Americans are unaware that they have the power to reduce their risk of cancer by taking these small steps.

This is why C-Change, a coalition of the country’s key cancer leaders has partnered with the Ad Council to develop a communications program that utilizes the collective strengths of the 130 C-Change members from the public, private, and non-profit sectors to address Americans with consistent, evidence-based messages about reducing their risk of cancer. Through extensive research C-Change has developed a series of cancer prevention and early detection messages that have been proven to change the minds and hearts of the public.

This initiative encourages all C-Change members and partners to incorporate these messages into their own communications programs.  This includes advertising, marketing, or any form of communications with their constituents and the general public. 

By providing a range of organizations with a focused list of proven messages for dissemination, C-Change believes that this effort can achieve the critical media mass necessary to turn the tide on cancer in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CChange_Reduce_25.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CChange_Reduce_25.mp4</guid>

<pubDate>Mon, 15 Sep 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:25</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, c-change, cancer prevention, conquer cancer</itunes:keywords>

</item>

<item>

<title>Childhood Asthma - Fish 30.mp4</title>

<itunes:author>Ad Council - Childhood Asthma</itunes:author>

<itunes:subtitle>www.noattacks.org</itunes:subtitle>

<itunes:summary>Childhood asthma in the United States has reached epidemic proportions. Since 1980, the number of people diagnosed with asthma has more than doubled-and the number continues to increase each year. This disease affects 1 out of 13 kids under 15, or 5.5 million. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Asthma_Fish_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Asthma_Fish_30.mp4</guid>

<pubDate>Mon, 21 Nov 2005 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, childhood asthma, asthma prevention</itunes:keywords>

</item>

<item>

<title>Childhood Asthma - Pez 30.mp4</title>

<itunes:author>Ad Council - Childhood Asthma</itunes:author>

<itunes:subtitle>www.noattacks.org</itunes:subtitle>

<itunes:summary>Childhood asthma in the United States has reached epidemic proportions. Since 1980, the number of people diagnosed with asthma has more than doubled-and the number continues to increase each year. This disease affects 1 out of 13 kids under 15, or 5.5 million. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Asthma_Pez_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Asthma_Pez_30.mp4</guid>

<pubDate>Mon, 21 Nov 2005 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, childhood asthma, asthma prevention</itunes:keywords>

</item>

<item>

<title>Childhood Obesity - Be A Player, Shawn Johnson.mp4</title>

<itunes:author>Ad Council - Childhood Obesity Prevention</itunes:author>

<itunes:subtitle>www.smallstep.gov</itunes:subtitle>

<itunes:summary>About 9 million children over the age of 6 are considered overweight in this country.  The American obesity epidemic has been passed to our youngest generation. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/ChildhoodObesityPrevention_BeAPlayer_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/ChildhoodObesityPrevention_BeAPlayer_30.mp4</guid>

<pubDate>Fri, 2 May 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, childhood obesity, smallstep.gov, obesity prevention</itunes:keywords>

</item>

<item>

<title>Childhood Obesity - Energy Balance.mp4</title>

<itunes:author>Ad Council - Childhood Obesity Prevention</itunes:author>

<itunes:subtitle>www.smallstep.gov</itunes:subtitle>

<itunes:summary>About 9 million children over the age of 6 are considered overweight in this country.  The American obesity epidemic has been passed to our youngest generation. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/ChildhoodObesityPrevention_EnergyBalance_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/ChildhoodObesityPrevention_EnergyBalance_30.mp4</guid>

<pubDate>Fri, 2 May 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, childhood obesity, smallstep.gov, obesity prevention</itunes:keywords>

</item>

<item>

<title>Childhood Obesity - Grandpa.mp4</title>

<itunes:author>Ad Council - Childhood Obesity Prevention</itunes:author>

<itunes:subtitle>www.smallstep.gov</itunes:subtitle>

<itunes:summary>About 9 million children over the age of 6 are considered overweight in this country.  The American obesity epidemic has been passed to our youngest generation. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/ChildObesity_Grandpa_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/ChildObesity_Grandpa_30.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, childhood obesity, smallstep.gov, obesity prevention</itunes:keywords>

</item>

<item>

<title>Childhood Obesity - Grandpa Spanish.mp4</title>

<itunes:author>Ad Council - Childhood Obesity Prevention</itunes:author>

<itunes:subtitle>www.smallstep.gov</itunes:subtitle>

<itunes:summary>About 9 million children over the age of 6 are considered overweight in this country.  The American obesity epidemic has been passed to our youngest generation. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/ChildObesity_Grandpa_SP_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/ChildObesity_Grandpa_SP_30.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, childhood obesity, smallstep.gov, obesity prevention</itunes:keywords>

</item>

<item>

<title>Childhood Obesity - The Amount Counts, Sanya Richards.mp4</title>

<itunes:author>Ad Council - Childhood Obesity Prevention</itunes:author>

<itunes:subtitle>www.smallstep.gov</itunes:subtitle>

<itunes:summary>About 9 million children over the age of 6 are considered overweight in this country.  The American obesity epidemic has been passed to our youngest generation. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity. Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/ChildhoodObesityPrevention_TheAmountCounts_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/ChildhoodObesityPrevention_TheAmountCounts_30.mp4</guid>

<pubDate>Fri, 2 May 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, childhood obesity, smallstep.gov, obesity prevention</itunes:keywords>

</item>

<item>

<title>College Access Viral - Algebra 95.mp4</title>

<itunes:author>Ad Council - College Access</itunes:author>

<itunes:subtitle>www.knowhow2go.org</itunes:subtitle>

<itunes:summary>Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future.

However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. 

This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches). 

To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CA_Algebra_95.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CA_Algebra_95.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>1:35</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, college access, college, know how to go</itunes:keywords>

</item>

<item>

<title>College Access Viral - Biology 74.mp4</title>

<itunes:author>Ad Council - College Access</itunes:author>

<itunes:subtitle>www.knowhow2go.org</itunes:subtitle>

<itunes:summary>Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future.

However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. 

This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches). 

To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CA_Bio_74.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CA_Algebra_74.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>1:14</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, college access, college, know how to go</itunes:keywords>

</item>

<item>

<title>College Access Viral - Foreign Language 105.mp4</title>

<itunes:author>Ad Council - College Access</itunes:author>

<itunes:subtitle>www.knowhow2go.org</itunes:subtitle>

<itunes:summary>Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future.

However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. 

This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches). 

To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CA_FL_105.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CA_FL_105.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>1:45</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, college access, college, know how to go</itunes:keywords>

</item>

<item>

<title>College Access - Tough 30.mp4</title>

<itunes:author>Ad Council - College Access</itunes:author>

<itunes:subtitle>www.knowhow2go.org</itunes:subtitle>

<itunes:summary>Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future.

However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. 

This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches). 

To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CollegeAccess_Tough_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CollegeAccess_Tough_30.mp4</guid>

<pubDate>Mon, 16 Jun 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, college access, college, know how to go</itunes:keywords>


</item>

<item>

<title>College Access - Airplane Spanish 30.mp4</title>

<itunes:author>Ad Council - College Access</itunes:author>

<itunes:subtitle>www.knowhow2go.org</itunes:subtitle>

<itunes:summary>Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future.

However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. 

This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches). 

To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CA_Airplane_Esp_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CA_Airplane_Esp_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, college access, college, know how to go</itunes:keywords>

</item>

<item>

<title>Community Engagement - Live United 30.mp4</title>

<itunes:author>Ad Council - Community Engagement</itunes:author>

<itunes:subtitle>www.liveunited.org</itunes:subtitle>

<itunes:summary>United Way is committed to advancing the common good. Through the work of the 1,300 local United Ways across the country, United Way is creating opportunities for a better life for everyone, by focusing on the building blocks of a good life, education, income and health. People are hungry for a proactive, solutions-based message of unity, and the notion of advancing the common good reinforces the connections among all people and communicates a sense of shared fate. 

This campaign seeks to motivate and inspire people from all walks of life to get engaged and become a partner with the United Way in their community efforts. The diversity which is communicated, and the call to action, “Give. Advocate. Volunteer.” allow viewers to easily envision a role for themselves in making a difference. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CE_LiveUnited_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CE_LiveUnited_30.mp4</guid>

<pubDate>Mon, 15 Sep 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, community engagement, live united, united way</itunes:keywords>

</item>

<item>

<title>Credit Scores Education - Couple 30.mp4</title>

<itunes:author>Ad Council - Credit Scores Education</itunes:author>

<itunes:subtitle>www.creditfairy.org</itunes:subtitle>

<itunes:summary>A recent survey conducted by Opinion Research USA and the Ad Council shows that Americans are misinformed about their credit health, with over 70% wrongly identifying a credit score of 600 as average or above average.

Targeting low to moderate-income Americans of all ages and ethnicities with some form of credit, this campaign was developed to inform consumers about their credit and the importance of actively taking responsibility for maintaining its health.  Additionally, this campaign aims to educate consumers about important steps they can take to establish and maintain good credit including paying bills on time, keeping credit card balances as low as possible and resisting the urge to open up more credit cards than are needed in a short period of time. 

The PSAs remind people: "There's no magic to improving your credit.  But there's help and it's free."  Consumers are directed to visit www.CreditFairy.org learn helpful tips and better understand the intricacies of credit scores and credit reporting. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CreditScoresEducation_Couple_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CreditScoresEducation_Couple_30.mp4</guid>

<pubDate>Fri, 25 Apr 2008 12:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, credit scores education, credit fairy</itunes:keywords>

</item>

<item>

<title>Credit Scores Education - Video Game 30.mp4</title>

<itunes:author>Ad Council - Credit Scores Education</itunes:author>

<itunes:subtitle>www.creditfairy.org</itunes:subtitle>

<itunes:summary>A recent survey conducted by Opinion Research USA and the Ad Council shows that Americans are misinformed about their credit health, with over 70% wrongly identifying a credit score of 600 as average or above average.

Targeting low to moderate-income Americans of all ages and ethnicities with some form of credit, this campaign was developed to inform consumers about their credit and the importance of actively taking responsibility for maintaining its health.  Additionally, this campaign aims to educate consumers about important steps they can take to establish and maintain good credit including paying bills on time, keeping credit card balances as low as possible and resisting the urge to open up more credit cards than are needed in a short period of time. 

The PSAs remind people: "There's no magic to improving your credit.  But there's help and it's free."  Consumers are directed to visit www.CreditFairy.org learn helpful tips and better understand the intricacies of credit scores and credit reporting. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CreditScoresEducation_VideoGame_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CreditScoresEducation_VideoGame_30.mp4</guid>

<pubDate>Fri, 25 Apr 2008 12:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, credit scores education, credit fairy</itunes:keywords>

</item>

<item>

<title>Diabetes Management - Faces 30.mp4</title>

<itunes:author>Ad Council - Diabetes Management</itunes:author>

<itunes:subtitle>www.diabetesA1C.org </itunes:subtitle>

<itunes:summary>There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure.

The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed. The campaign provides type 1 and type 2 adult patients with diabetes information on how managing their A1C level can reduce health risks.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Diabetes_FacesA_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Diabetes_FacesA_30.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, diabetes, diabetes management, A1C </itunes:keywords>

</item>

<item>

<title>Diabetes Management - Ticker Spanish 15.mp4</title>

<itunes:author>Ad Council - Diabetes Management</itunes:author>

<itunes:subtitle>www.diabetesA1C.org </itunes:subtitle>

<itunes:summary>There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure.

The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed. The campaign provides type 1 and type 2 adult patients with diabetes information on how managing their A1C level can reduce health risks.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Diabetes_Ticker_sp_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Diabetes_Ticker_sp_15.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, diabetes, diabetes management, A1C </itunes:keywords>

</item>

<item>

<title>Diabetes Management - Ticker Spanish 30.mp4</title>

<itunes:author>Ad Council - Diabetes Management</itunes:author>

<itunes:subtitle>www.diabetesA1C.org </itunes:subtitle>

<itunes:summary>There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure.

The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed. The campaign provides type 1 and type 2 adult patients with diabetes information on how managing their A1C level can reduce health risks.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Diabetes_Ticker_sp_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Diabetes_Ticker_sp_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, diabetes, diabetes management, A1C </itunes:keywords>

</item>

<item>

<title>Diabetes Management - Wake Up Call 30.mp4</title>

<itunes:author>Ad Council - Diabetes Management</itunes:author>

<itunes:subtitle>www.diabetesA1C.org </itunes:subtitle>

<itunes:summary>There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure.

The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed. The campaign provides type 1 and type 2 adult patients with diabetes information on how managing their A1C level can reduce health risks.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Diabetes_wakeupcall_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Diabetes_wakeupcall_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, diabetes, diabetes management, A1C </itunes:keywords>

</item>

<item>

<title>Diabetes Management - Wake Up Call 60.mp4</title>

<itunes:author>Ad Council - Diabetes Management</itunes:author>

<itunes:subtitle>www.diabetesA1C.org </itunes:subtitle>

<itunes:summary>There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure.

The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed. The campaign provides type 1 and type 2 adult patients with diabetes information on how managing their A1C level can reduce health risks.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Diabetes_wakeupcall_60.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Diabetes_wakeupcall_60.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, diabetes, diabetes management, A1C </itunes:keywords>

</item>

<item>

<title>Emergency Preparedness - World Upside Down 30.mp4</title>

<itunes:author>Ad Council - Emergency Preparedness</itunes:author>

<itunes:subtitle>www.ready.gov </itunes:subtitle>

<itunes:summary>91% of Americans believe it’s important to be prepared for emergencies. However, only 58% of households report having taken any steps at all to prepare. In order to encourage more Americans to prepare themselves, their families and their communities, the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.

Launched in February 2003, the Ready Campaign asks individuals to do three key things to prepare for the unexpected: 1) get an emergency supply kit, 2) make a family emergency plan, and 3) be informed about the different types of emergencies that could occur and their appropriate responses.

The campaign also has a complete Spanish language component, including PSAs for all media types and its own website, www.listo.gov.  

The latest PSAs utilize the metaphor that a disaster can turn your world and your family’s life “upside down,”  to encourage Americans to prepare and direct audiences to visit www.ready.gov where they can find national and local preparedness information and tools they need to prepare for and respond to potential emergencies.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/EP_World_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/EP_World_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, emergency prep, emergency preparedness, ready.gov </itunes:keywords>

</item>


<item>

<title>Emergency Preparedness - World Upside Down 60.mp4</title>

<itunes:author>Ad Council - Emergency Preparedness</itunes:author>

<itunes:subtitle>www.ready.gov </itunes:subtitle>

<itunes:summary>91% of Americans believe it’s important to be prepared for emergencies. However, only 58% of households report having taken any steps at all to prepare. In order to encourage more Americans to prepare themselves, their families and their communities, the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.

Launched in February 2003, the Ready Campaign asks individuals to do three key things to prepare for the unexpected: 1) get an emergency supply kit, 2) make a family emergency plan, and 3) be informed about the different types of emergencies that could occur and their appropriate responses.

The campaign also has a complete Spanish language component, including PSAs for all media types and its own website, www.listo.gov.  

The latest PSAs utilize the metaphor that a disaster can turn your world and your family’s life “upside down,”  to encourage Americans to prepare and direct audiences to visit www.ready.gov where they can find national and local preparedness information and tools they need to prepare for and respond to potential emergencies.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/EP_World_60.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/EP_World_60.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, emergency prep, emergency preparedness, ready.gov </itunes:keywords>

</item>

<item>

<title>Emergency Preparedness - World Upside Down NYC 30.mp4</title>

<itunes:author>Ad Council - Emergency Preparedness</itunes:author>

<itunes:subtitle>www.readynyc.org </itunes:subtitle>

<itunes:summary>According to a 2009 NYC Office of Emergency Management survey, 40% of New Yorkers said they did not feel prepared for an emergency, such as a natural disaster, fire, power outage or act of terrorism. Additionally, 40% said they did not have any form of a household emergency plan, and 73% did not have all of the recommended emergency supplies.

Events such as the tragedy of 9/11, Hurricane Katrina, and other natural disasters that have occurred highlight the need for a nationwide initiative to encourage citizens to prepare for emergencies. In New York City, with its more than 8.2 million diverse residents, the New York City Office of Emergency Management (OEM) and the American Red Cross in Greater New York (ARC/GNY), joined together to create a campaign targeted directly to New York City residents. The campaign is designed to encourage all New Yorkers to prepare for emergencies, anything from fires, floods and building collapses to hurricanes or terrorist attacks. By taking three simple steps – (1) Get a Kit; (2) Make a Plan; (3) Be Informed – New Yorkers can significantly reduce the impact of emergencies on themselves, their families and their businesses.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/EP_World_NYC_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/EP_World_NYC_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, emergency prep, emergency preparedness, ready.gov </itunes:keywords>

</item>

<item>

<title>Emergency Preparedness - World Upside Down NYC 60.mp4</title>

<itunes:author>Ad Council - Emergency Preparedness</itunes:author>

<itunes:subtitle>www.readynyc.org </itunes:subtitle>

<itunes:summary>According to a 2009 NYC Office of Emergency Management survey, 40% of New Yorkers said they did not feel prepared for an emergency, such as a natural disaster, fire, power outage or act of terrorism. Additionally, 40% said they did not have any form of a household emergency plan, and 73% did not have all of the recommended emergency supplies.

Events such as the tragedy of 9/11, Hurricane Katrina, and other natural disasters that have occurred highlight the need for a nationwide initiative to encourage citizens to prepare for emergencies. In New York City, with its more than 8.2 million diverse residents, the New York City Office of Emergency Management (OEM) and the American Red Cross in Greater New York (ARC/GNY), joined together to create a campaign targeted directly to New York City residents. The campaign is designed to encourage all New Yorkers to prepare for emergencies, anything from fires, floods and building collapses to hurricanes or terrorist attacks. By taking three simple steps – (1) Get a Kit; (2) Make a Plan; (3) Be Informed – New Yorkers can significantly reduce the impact of emergencies on themselves, their families and their businesses.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/EP_World_NYC_60.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/EP_World_NYC_60.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, emergency prep, emergency preparedness, ready.gov </itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - President Obama 05.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_PresidentObama_05.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_PresidentObama_05.mp4</guid>

<pubDate>Mon, 22 Jun 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:05</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - President Obama 10.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_PresidentObama_10.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_PresidentObama_10.mp4</guid>

<pubDate>Mon, 22 Jun 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - President Obama 15.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_PresidentObama_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_PresidentObama_15.mp4</guid>

<pubDate>Mon, 22 Jun 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - President Obama 30.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_PresidentObama_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_PresidentObama_30.mp4</guid>

<pubDate>Mon, 22 Jun 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Cheerleader 30.mp4</title>

<itunes:author>Ad Council - Fatherhood Initiative</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/FI_Cheerleader_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/FI_Cheerleader_30.mp4</guid>

<pubDate>Mon, 16 Jun 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Super Soaker 30.mp4</title>

<itunes:author>Ad Council - Fatherhood Initiative</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/FI_SuperSoaker_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/FI_SuperSoaker_30.mp4</guid>

<pubDate>Mon, 16 Jun 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Double Dutch 15.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_DoubleDutch_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_DoubleDutch_15.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Double Dutch 30.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_DoubleDutch_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_DoubleDutch_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Manicure 15.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_Manicure_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_Manicure_15.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Manicure 30.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_Manicure_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_Manicure_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Manicure Spanish 15.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 







In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_Manicure_sp_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_Manicure_sp_15.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Manicure Spanish 30.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_Manicure_sp_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_Manicure_sp_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Pizza 15.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_Pizza_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_Pizza_15.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Fatherhood Involvement - Pizza 30.mp4</title>

<itunes:author>Ad Council - Fatherhood Involvement</itunes:author>

<itunes:subtitle>www.fatherhood.gov</itunes:subtitle>

<itunes:summary> More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.”  Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. 

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being.  The campaign provides fathers with the information they need to become better dads. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Fatherhood_Pizza_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Fatherhood_Pizza_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fatherhood involvement, fatherhood.gov</itunes:keywords>

</item>

<item>

<title>Financial Literacy - Armored Car 30.mp4</title>

<itunes:author>Ad Council - Financial Literacy/Feed The Pig</itunes:author>

<itunes:subtitle>www.feedthepig.org</itunes:subtitle>

<itunes:summary>Over the past several decades, Americans 25–34 years old experienced significant declines in net worth while increasing their debt. For every dollar worth of assets owned, this group carries 70 cents worth of debt.

The Feed the Pig campaign aims to reverse this trend by empowering younger Americans to take charge of their personal finances by living within their means and saving for long-term financial security.

Statistics demonstrate that this group’s financial behaviors, while less established, tend toward debt accumulation, and this is happening during a period of milestone events such as getting married, having children and caring for aging parents.  But there is hope: more working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security.  With this campaign, AICPA and Ad Council hope to get younger Americans to establish better spending and saving habits.

The campaign draws upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find the benefits of saving for every stage of life.

Feed the Pig was the first national financial literacy PSA campaign and is the only one that targets 25-34 year olds</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/FinLit_Armored_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/FinLit_Armored_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, financial literacy, feed the pig</itunes:keywords>

</item>

<item>

<title>Financial Literacy - Brown Bag 15.mp4</title>

<itunes:author>Ad Council - Financial Literacy/Feed The Pig</itunes:author>

<itunes:subtitle>www.feedthepig.org</itunes:subtitle>

<itunes:summary>Over the past several decades, Americans 25–34 years old experienced significant declines in net worth while increasing their debt. For every dollar worth of assets owned, this group carries 70 cents worth of debt.

The Feed the Pig campaign aims to reverse this trend by empowering younger Americans to take charge of their personal finances by living within their means and saving for long-term financial security.

Statistics demonstrate that this group’s financial behaviors, while less established, tend toward debt accumulation, and this is happening during a period of milestone events such as getting married, having children and caring for aging parents.  But there is hope: more working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security.  With this campaign, AICPA and Ad Council hope to get younger Americans to establish better spending and saving habits.

The campaign draws upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find the benefits of saving for every stage of life.

Feed the Pig was the first national financial literacy PSA campaign and is the only one that targets 25-34 year olds</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/FinLit_BrownBag_15.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/FinLit_BrownBag_15.mp4</guid>

<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, financial literacy, feed the pig</itunes:keywords>

</item>

<item>

<title>Financial Literacy - Royal Family 30.mp4</title>

<itunes:author>Ad Council - Financial Literacy/Feed The Pig</itunes:author>

<itunes:subtitle>www.feedthepig.org</itunes:subtitle>

<itunes:summary>Over the past several decades, Americans 25–34 years old experienced significant declines in net worth while increasing their debt. For every dollar worth of assets owned, this group carries 70 cents worth of debt.

The Feed the Pig campaign aims to reverse this trend by empowering younger Americans to take charge of their personal finances by living within their means and saving for long-term financial security.

Statistics demonstrate that this group’s financial behaviors, while less established, tend toward debt accumulation, and this is happening during a period of milestone events such as getting married, having children and caring for aging parents.  But there is hope: more working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security.  With this campaign, AICPA and Ad Council hope to get younger Americans to establish better spending and saving habits.

The campaign draws upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find the benefits of saving for every stage of life.

Feed the Pig was the first national financial literacy PSA campaign and is the only one that targets 25-34 year olds</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/FinLit_RoyalFamily_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/FinLit_RoyalFamily_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, financial literacy, feed the pig</itunes:keywords>

</item>

<item>

<title>Foreclosure - Dollhouse 30.mp4</title>

<itunes:author>Ad Council - Foreclosure Prevention</itunes:author>

<itunes:subtitle>www.ForeclosureHelpandHope.org</itunes:subtitle>

<itunes:summary>An estimated one million families will face foreclosure this year.  Not only do foreclosures have a disastrous financial impact on a family, but they also have harsh consequences for entire communities.  Just one or two boarded-up homes can send a residential block into a downward spiral, driving down property values and leading to increased crime, rundown schools, and flagging economic growth. This campaign will encourage homeowners at risk of losing their homes to call 888-995-HOPE, where they will find quality counseling and financial advice from a trusted, third-party nonprofit on the opportunities available to avoid foreclosure.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Foreclosure_Dollhouse_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Foreclosure_Dollhouse_30.mp4</guid>

<pubDate>Sun, 27 Nov 2005 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, foreclosure prevention, neighbor works america</itunes:keywords>

</item>

<item>

<title>Foreclosure - Dollhouse SP 30.mp4</title>

<itunes:author>Ad Council - Foreclosure Prevention</itunes:author>

<itunes:subtitle>www.ForeclosureHelpandHope.org</itunes:subtitle>

<itunes:summary>An estimated one million families will face foreclosure this year.  Not only do foreclosures have a disastrous financial impact on a family, but they also have harsh consequences for entire communities.  Just one or two boarded-up homes can send a residential block into a downward spiral, driving down property values and leading to increased crime, rundown schools, and flagging economic growth. This campaign will encourage homeowners at risk of losing their homes to call 888-995-HOPE, where they will find quality counseling and financial advice from a trusted, third-party nonprofit on the opportunities available to avoid foreclosure.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Foreclosure_Dollhouse_SP_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Foreclosure_Dollhouse_SP_30.mp4</guid>

<pubDate>Sun, 27 Nov 2005 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, foreclosure prevention, neighbor works america</itunes:keywords>

</item>

<item>

<title>Foreclosure - Dollhouse Making Home Affordable 30.mp4</title>

<itunes:author>Ad Council - Foreclosure Prevention</itunes:author>

<itunes:subtitle>www.ForeclosureHelpandHope.org</itunes:subtitle>

<itunes:summary>An estimated one million families will face foreclosure this year.  Not only do foreclosures have a disastrous financial impact on a family, but they also have harsh consequences for entire communities.  Just one or two boarded-up homes can send a residential block into a downward spiral, driving down property values and leading to increased crime, rundown schools, and flagging economic growth. This campaign will encourage homeowners at risk of losing their homes to call 888-995-HOPE, where they will find quality counseling and financial advice from a trusted, third-party nonprofit on the opportunities available to avoid foreclosure.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Foreclosure_DollhouseMHA_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Foreclosure_DollhouseMHA_30.mp4</guid>

<pubDate>Wed, 13 Jan 2010 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, foreclosure prevention</itunes:keywords>

</item>

<item>

<title>Hands-Only CPR - Sign Language 15.mp4</title>

<itunes:author>Ad Council - Hands-Only CPR</itunes:author>

<itunes:subtitle>www.handsonlycpr.org</itunes:subtitle>

<itunes:summary>Each year in the U.S., EMS treats nearly 300,000 people who suffer cardiac arrest at home, at work or in public locations. In the absense of immediate, effective CPR, the chance of survival decreases 7 to 10 percent per minute.

An individual's survival depends greatly on receiving CPR from someone nearby. However, less than one-third of cardiac arrest victims get this help. Most bystanders are worried they might do something wrong or make the situation worse.

This campaign introduces Hands-Only™ CPR -- a two-step technique that involves calling 9-1-1 and pushing hard and fast in the center of the chest until help arrives. Bystanders are urged to act immediately, using this new technique, when an adult collapses.

The PSAs send the powerful message that hands can do incredible things, but nothing compares to using them to help save a life. Individuals are directed to the new website, www.handsonlycpr.org, where they can gain access to information and resources on the technique.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CPR_SignLanguage_15.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CPR_SignLanguage_15.mp4</guid>

<pubDate>Wed, 28 Nov 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, cpr, hands-only cpr</itunes:keywords>

</item>

<item>

<title>Hands-Only CPR - Sign Language 30.mp4</title>

<itunes:author>Ad Council - Hands-Only CPR</itunes:author>

<itunes:subtitle>www.handsonlycpr.org</itunes:subtitle>

<itunes:summary>Each year in the U.S., EMS treats nearly 300,000 people who suffer cardiac arrest at home, at work or in public locations. In the absense of immediate, effective CPR, the chance of survival decreases 7 to 10 percent per minute.

An individual's survival depends greatly on receiving CPR from someone nearby. However, less than one-third of cardiac arrest victims get this help. Most bystanders are worried they might do something wrong or make the situation worse.

This campaign introduces Hands-Only™ CPR -- a two-step technique that involves calling 9-1-1 and pushing hard and fast in the center of the chest until help arrives. Bystanders are urged to act immediately, using this new technique, when an adult collapses.

The PSAs send the powerful message that hands can do incredible things, but nothing compares to using them to help save a life. Individuals are directed to the new website, www.handsonlycpr.org, where they can gain access to information and resources on the technique.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/CPR_SignLanguage_30.mp4" length="469000" type="audio/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/CPR_SignLanguage_30.mp4</guid>

<pubDate>Wed, 28 Nov 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, cpr, hands-only cpr</itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Hand Washing 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.cdc.gov</itunes:subtitle>

<itunes:summary>The CDC estimates that up to 80% of all infections, including flu, may be spread by hand contact. More than 200,000 people are hospitalized from seasonal flu complications, and about 36,000 people die from flu-related causes every year.

Novel influenza A (H1N1) is a new flu virus of swine origin that was first detected in April, 2009. As this virus spreads from person-to-person, it is sparking outbreaks of influenza-like illness in the United States and internationally.

It’s thought that novel influenza A (H1N1) flu spreads the same way that regular seasonal influenza viruses spread, that is, mainly through the coughs and sneezes of infected people. Simple healthy habits can help prevent the spread of these flu viruses as well as other infectious diseases. Such habits are the focus of these timely public service advertisements targeting children and their parents.

The campaign features Sesame Street’s Elmo and Gordon and instructs children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the flu at www.cdc.gov.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Flu_Hand Washing_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Flu_Hand Washing_30.mp4</guid>

<pubDate>Wedn, 3 June 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Hand Washing 15.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.cdc.gov</itunes:subtitle>

<itunes:summary>The CDC estimates that up to 80% of all infections, including flu, may be spread by hand contact. More than 200,000 people are hospitalized from seasonal flu complications, and about 36,000 people die from flu-related causes every year.

Novel influenza A (H1N1) is a new flu virus of swine origin that was first detected in April, 2009. As this virus spreads from person-to-person, it is sparking outbreaks of influenza-like illness in the United States and internationally.

It’s thought that novel influenza A (H1N1) flu spreads the same way that regular seasonal influenza viruses spread, that is, mainly through the coughs and sneezes of infected people. Simple healthy habits can help prevent the spread of these flu viruses as well as other infectious diseases. Such habits are the focus of these timely public service advertisements targeting children and their parents.

The campaign features Sesame Street’s Elmo and Gordon and instructs children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the flu at www.cdc.gov.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Flu_Hand Washing_15.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Flu_Hand Washing_15.mp4</guid>

<pubDate>Wedn, 3 June 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Sneezing 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.cdc.gov</itunes:subtitle>

<itunes:summary>The CDC estimates that up to 80% of all infections, including flu, may be spread by hand contact. More than 200,000 people are hospitalized from seasonal flu complications, and about 36,000 people die from flu-related causes every year.

Novel influenza A (H1N1) is a new flu virus of swine origin that was first detected in April, 2009. As this virus spreads from person-to-person, it is sparking outbreaks of influenza-like illness in the United States and internationally.

It’s thought that novel influenza A (H1N1) flu spreads the same way that regular seasonal influenza viruses spread, that is, mainly through the coughs and sneezes of infected people. Simple healthy habits can help prevent the spread of these flu viruses as well as other infectious diseases. Such habits are the focus of these timely public service advertisements targeting children and their parents.

The campaign features Sesame Street’s Elmo and Gordon and instructs children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the flu at www.cdc.gov.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Flu_Sneezing_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Flu_Sneezing_30.mp4</guid>

<pubDate>Wedn, 3 June 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Sneezing 15.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.cdc.gov</itunes:subtitle>

<itunes:summary>The CDC estimates that up to 80% of all infections, including flu, may be spread by hand contact. More than 200,000 people are hospitalized from seasonal flu complications, and about 36,000 people die from flu-related causes every year.

Novel influenza A (H1N1) is a new flu virus of swine origin that was first detected in April, 2009. As this virus spreads from person-to-person, it is sparking outbreaks of influenza-like illness in the United States and internationally.

It’s thought that novel influenza A (H1N1) flu spreads the same way that regular seasonal influenza viruses spread, that is, mainly through the coughs and sneezes of infected people. Simple healthy habits can help prevent the spread of these flu viruses as well as other infectious diseases. Such habits are the focus of these timely public service advertisements targeting children and their parents.

The campaign features Sesame Street’s Elmo and Gordon and instructs children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the flu at www.cdc.gov.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Flu_Sneezing_15.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/Flu_Sneezing_15.mp4</guid>

<pubDate>Wedn, 3 June 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Anthem 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_Anthem_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_Anthem_30.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Beat Poetry 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_BeatPoetry_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_BeatPoetry_30.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Hispanic Parents 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_HispanicParents_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_HispanicParents_30.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Hispanic Pregnant Women 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_HispanicPregnantWoman_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_HispanicPregnantWoman_30.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Parents 10.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_Parents_10.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_Parents_10.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Parents 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_Parents_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_Parents_30.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Pregnant Women 10.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_PregnantWoman_10.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_PregnantWoman_10.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Pregnant Women 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_PregnantWoman_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_PregnantWoman_30.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Young Adults 10.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_YoungAdults_10.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_YoungAdults_10.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>Healthy Habits For Flu Prevention - Young Adults 30.mp4</title>

<itunes:author>Ad Council - Healthy Habits For Flu Prevention</itunes:author>

<itunes:subtitle>www.flu.gov</itunes:subtitle>

<itunes:summary>This flu season we’re facing the seasonal flu – which causes about 36,000 deaths and 200,000 hospitalizations every year – and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. 

The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.Visit www.FLU.gov for more information on how to stay healthy and avoid the H1N1 flu.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/H1N1_YoungAdults_30.mp4" length="1744" type="video/mpeg" />

<guid>http://interactive.adcouncil.org/podcast/H1N1_YoungAdults_30.mp4</guid>

<pubDate>Tues, 8 Dec 2009 22:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, flu, flu prevention, swine flu, h1n1 </itunes:keywords>

</item>

<item>

<title>High School Drop Out Prevention - Montage 30.mp4</title>

<itunes:author>Ad Council - High School Drop Out Prevention</itunes:author>

<itunes:subtitle>www.boostup.org</itunes:subtitle>

<itunes:summary>Each day, more than 1,200 young men and women give up on their high school education, and, in many cases, on themselves.  Once students make the decision to drop out, they lack the tools to compete in today’s society and diminish their chances for greater success in the future.  But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.

The Boost campaign follows the stories of 10 at-risk seniors from across the country that are struggling to finish high school. Directing audiences to visit a redesigned BoostUp.org, the campaign has created a virtual community of support for any teen struggling to make it to graduation. Utilizing mobile messaging in addition to the most popular social networking sites - MySpace, YouTube and Facebook - visitors to the Boost Website have multiple opportunities to give a virtual "boost" to the profiled teens, and the teens in their own lives.   

BoostUp.org serves as a hub, facilitating conversations and aggregating support, in addition to serving as a resource to parents and teens. All of these elements are designed to work together to encourage peer discussion about the importance of graduating from high school.   </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/HSDOP_Montage_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/HSDOP_Montage_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, boost up, high school dropout prevention </itunes:keywords>

</item>		

<item>

<title>High School Drop Out Prevention - Ativa 30.mp4</title>

<itunes:author>Ad Council - High School Drop Out Prevention</itunes:author>

<itunes:subtitle>www.boostup.org</itunes:subtitle>

<itunes:summary>Each day, more than 1,200 young men and women give up on their high school education, and, in many cases, on themselves.  Once students make the decision to drop out, they lack the tools to compete in today’s society and diminish their chances for greater success in the future.  But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.

The Boost campaign follows the stories of 10 at-risk seniors from across the country that are struggling to finish high school. Directing audiences to visit a redesigned BoostUp.org, the campaign has created a virtual community of support for any teen struggling to make it to graduation. Utilizing mobile messaging in addition to the most popular social networking sites - MySpace, YouTube and Facebook - visitors to the Boost Website have multiple opportunities to give a virtual "boost" to the profiled teens, and the teens in their own lives.   

BoostUp.org serves as a hub, facilitating conversations and aggregating support, in addition to serving as a resource to parents and teens. All of these elements are designed to work together to encourage peer discussion about the importance of graduating from high school.   </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/HDSOP_Ativa_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/HDSOP_Ativa_30.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, boost up, high school dropout prevention </itunes:keywords>

</item>		

<item>

<title>High School Drop Out Prevention - Ativa Spanish 30.mp4</title>

<itunes:author>Ad Council - High School Drop Out Prevention</itunes:author>

<itunes:subtitle>www.boostup.org</itunes:subtitle>

<itunes:summary>Each day, more than 1,200 young men and women give up on their high school education, and, in many cases, on themselves.  Once students make the decision to drop out, they lack the tools to compete in today’s society and diminish their chances for greater success in the future.  But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.

The Boost campaign follows the stories of 10 at-risk seniors from across the country that are struggling to finish high school. Directing audiences to visit a redesigned BoostUp.org, the campaign has created a virtual community of support for any teen struggling to make it to graduation. Utilizing mobile messaging in addition to the most popular social networking sites - MySpace, YouTube and Facebook - visitors to the Boost Website have multiple opportunities to give a virtual "boost" to the profiled teens, and the teens in their own lives.   

BoostUp.org serves as a hub, facilitating conversations and aggregating support, in addition to serving as a resource to parents and teens. All of these elements are designed to work together to encourage peer discussion about the importance of graduating from high school.   </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/HDSOP_Ativa_SP_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/HDSOP_Ativa_SP_30.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, boost up, high school dropout prevention </itunes:keywords>

</item>		

<item>

<title>High School Drop Out Prevention - David 30.mp4</title>

<itunes:author>Ad Council - High School Drop Out Prevention</itunes:author>

<itunes:subtitle>www.boostup.org</itunes:subtitle>

<itunes:summary>Each day, more than 1,200 young men and women give up on their high school education, and, in many cases, on themselves.  Once students make the decision to drop out, they lack the tools to compete in today’s society and diminish their chances for greater success in the future.  But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.

The Boost campaign follows the stories of 10 at-risk seniors from across the country that are struggling to finish high school. Directing audiences to visit a redesigned BoostUp.org, the campaign has created a virtual community of support for any teen struggling to make it to graduation. Utilizing mobile messaging in addition to the most popular social networking sites - MySpace, YouTube and Facebook - visitors to the Boost Website have multiple opportunities to give a virtual "boost" to the profiled teens, and the teens in their own lives.   

BoostUp.org serves as a hub, facilitating conversations and aggregating support, in addition to serving as a resource to parents and teens. All of these elements are designed to work together to encourage peer discussion about the importance of graduating from high school.   </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/HDSOP_David_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/HDSOP_David_30.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, boost up, high school dropout prevention </itunes:keywords>

</item>		

<item>


<title>High School Drop Out Prevention - Jose 30.mp4</title>

<itunes:author>Ad Council - High School Drop Out Prevention</itunes:author>

<itunes:subtitle>www.boostup.org</itunes:subtitle>

<itunes:summary>Each day, more than 1,200 young men and women give up on their high school education, and, in many cases, on themselves.  Once students make the decision to drop out, they lack the tools to compete in today’s society and diminish their chances for greater success in the future.  But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.

The Boost campaign follows the stories of 10 at-risk seniors from across the country that are struggling to finish high school. Directing audiences to visit a redesigned BoostUp.org, the campaign has created a virtual community of support for any teen struggling to make it to graduation. Utilizing mobile messaging in addition to the most popular social networking sites - MySpace, YouTube and Facebook - visitors to the Boost Website have multiple opportunities to give a virtual "boost" to the profiled teens, and the teens in their own lives.   

BoostUp.org serves as a hub, facilitating conversations and aggregating support, in addition to serving as a resource to parents and teens. All of these elements are designed to work together to encourage peer discussion about the importance of graduating from high school.   </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/HDSOP_Jose_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/HDSOP_Jose_30.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, boost up, high school dropout prevention </itunes:keywords>

</item>		

<item>

<title>High School Drop Out Prevention - Jose Spanish 30.mp4</title>

<itunes:author>Ad Council - High School Drop Out Prevention</itunes:author>

<itunes:subtitle>www.boostup.org</itunes:subtitle>

<itunes:summary>Each day, more than 1,200 young men and women give up on their high school education, and, in many cases, on themselves.  Once students make the decision to drop out, they lack the tools to compete in today’s society and diminish their chances for greater success in the future.  But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.

The Boost campaign follows the stories of 10 at-risk seniors from across the country that are struggling to finish high school. Directing audiences to visit a redesigned BoostUp.org, the campaign has created a virtual community of support for any teen struggling to make it to graduation. Utilizing mobile messaging in addition to the most popular social networking sites - MySpace, YouTube and Facebook - visitors to the Boost Website have multiple opportunities to give a virtual "boost" to the profiled teens, and the teens in their own lives.   

BoostUp.org serves as a hub, facilitating conversations and aggregating support, in addition to serving as a resource to parents and teens. All of these elements are designed to work together to encourage peer discussion about the importance of graduating from high school.   </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/HDSOP_Jose_SP_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/HDSOP_Jose_SP_30.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, boost up, high school dropout prevention </itunes:keywords>

</item>		

<item>

<title>Hunger Prevention - Clothesline 30.mp4</title>

<itunes:author>Ad Council - Hunger Prevention</itunes:author>

<itunes:subtitle>www.feedingamerica.org</itunes:subtitle>

<itunes:summary>Hunger is a reality for 1 in 8 Americans, including millions of children, seniors and working poor. Yet the problem of hunger in the U.S. has remained invisible to most Americans. Many people have the misperception that it is only associated with pockets of society. In actuality, we all know and are in contact with people who are affected by hunger. 

The “1 in 8” campaign shows everyday people living their lives. It opens the viewer’s eyes to the fact that hungry Americans are different from the stereotype. It is among us. The campaign urges viewers to discover that many people they interact with on a daily basis are not certain from where their next meal is coming. It also begins to seed the idea that access to food is an essential human need that gives everyone a chance for a better tomorrow. This realization will prompt more people to take action against hunger. For more information about this campaign visit www.feedingamerica.org.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Hunger_Clothesline_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Hunger_Clothesline_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, hunger prevention, feeding america</itunes:keywords>

</item>	

<item>

<title>Hunger Prevention - Construction Worker 30.mp4</title>

<itunes:author>Ad Council - Hunger Prevention</itunes:author>

<itunes:subtitle>www.feedingamerica.org</itunes:subtitle>

<itunes:summary>Hunger is a reality for 1 in 8 Americans, including millions of children, seniors and working poor. Yet the problem of hunger in the U.S. has remained invisible to most Americans. Many people have the misperception that it is only associated with pockets of society. In actuality, we all know and are in contact with people who are affected by hunger. 

The “1 in 8” campaign shows everyday people living their lives. It opens the viewer’s eyes to the fact that hungry Americans are different from the stereotype. It is among us. The campaign urges viewers to discover that many people they interact with on a daily basis are not certain from where their next meal is coming. It also begins to seed the idea that access to food is an essential human need that gives everyone a chance for a better tomorrow. This realization will prompt more people to take action against hunger. For more information about this campaign visit www.feedingamerica.org.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Hunger_Construction_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Hunger_Construction_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, hunger prevention, feeding america</itunes:keywords>

</item>		

<item>

<title>LATCH System Education - Slow Motion 15.mp4</title>

<itunes:author>Ad Council - LATCH System Education</itunes:author>

<itunes:subtitle>www.safercar.gov</itunes:subtitle>

<itunes:summary>According to a recent NHTSA study, 3 out of 4 kids are not as secure in the car as they should be because their car seats are not being used correctly.  One way a parent or caregiver can help increase their child’s safety in the car is by using the LATCH system (Lower Anchors and Tethers for Children) to secure the car seat to the vehicle.

The LATCH system, required on all car seats and most vehicles manufactured after September 1, 2002, was developed to make it easier to correctly install car seats without seatbelts.  The car seats have lower attachments which fasten into “anchors” in the backseat of the vehicle and an upper strap or “tether” on the car seat which attaches to an upper attachment point in the vehicle. The ads direct viewers to www.safercar.gov for more information.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_15.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_15.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, latch system, latch system education, safer car </itunes:keywords>

</item>

<item>

<title>LATCH System Education - Slow Motion 30.mp4</title>

<itunes:author>Ad Council - LATCH System Education</itunes:author>

<itunes:subtitle>www.safercar.gov</itunes:subtitle>

<itunes:summary>According to a recent NHTSA study, 3 out of 4 kids are not as secure in the car as they should be because their car seats are not being used correctly.  One way a parent or caregiver can help increase their child’s safety in the car is by using the LATCH system (Lower Anchors and Tethers for Children) to secure the car seat to the vehicle.

The LATCH system, required on all car seats and most vehicles manufactured after September 1, 2002, was developed to make it easier to correctly install car seats without seatbelts.  The car seats have lower attachments which fasten into “anchors” in the backseat of the vehicle and an upper strap or “tether” on the car seat which attaches to an upper attachment point in the vehicle. The ads direct viewers to www.safercar.gov for more information.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, latch system, latch system education, safer car </itunes:keywords>

</item>

<item>

<title>LATCH System Education - Slow Motion 60.mp4</title>

<itunes:author>Ad Council - LATCH System Education</itunes:author>

<itunes:subtitle>www.safercar.gov</itunes:subtitle>

<itunes:summary>According to a recent NHTSA study, 3 out of 4 kids are not as secure in the car as they should be because their car seats are not being used correctly.  One way a parent or caregiver can help increase their child’s safety in the car is by using the LATCH system (Lower Anchors and Tethers for Children) to secure the car seat to the vehicle.

The LATCH system, required on all car seats and most vehicles manufactured after September 1, 2002, was developed to make it easier to correctly install car seats without seatbelts.  The car seats have lower attachments which fasten into “anchors” in the backseat of the vehicle and an upper strap or “tether” on the car seat which attaches to an upper attachment point in the vehicle. The ads direct viewers to www.safercar.gov for more information.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_60.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_60.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, latch system, latch system education, safer car </itunes:keywords>

</item>

<item>

<title>LATCH System Education - Slow Motion Spanish 15.mp4</title>

<itunes:author>Ad Council - LATCH System Education</itunes:author>

<itunes:subtitle>www.safercar.gov</itunes:subtitle>

<itunes:summary>According to a recent NHTSA study, 3 out of 4 kids are not as secure in the car as they should be because their car seats are not being used correctly.  One way a parent or caregiver can help increase their child’s safety in the car is by using the LATCH system (Lower Anchors and Tethers for Children) to secure the car seat to the vehicle.

The LATCH system, required on all car seats and most vehicles manufactured after September 1, 2002, was developed to make it easier to correctly install car seats without seatbelts.  The car seats have lower attachments which fasten into “anchors” in the backseat of the vehicle and an upper strap or “tether” on the car seat which attaches to an upper attachment point in the vehicle. The ads direct viewers to www.safercar.gov for more information.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_Sp_15.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_Sp_15.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, latch system, latch system education, safer car </itunes:keywords>

</item>

<item>

<title>LATCH System Education - Slow Motion Spanish 30.mp4</title>

<itunes:author>Ad Council - LATCH System Education</itunes:author>

<itunes:subtitle>www.safercar.gov</itunes:subtitle>

<itunes:summary>According to a recent NHTSA study, 3 out of 4 kids are not as secure in the car as they should be because their car seats are not being used correctly.  One way a parent or caregiver can help increase their child’s safety in the car is by using the LATCH system (Lower Anchors and Tethers for Children) to secure the car seat to the vehicle.

The LATCH system, required on all car seats and most vehicles manufactured after September 1, 2002, was developed to make it easier to correctly install car seats without seatbelts.  The car seats have lower attachments which fasten into “anchors” in the backseat of the vehicle and an upper strap or “tether” on the car seat which attaches to an upper attachment point in the vehicle. The ads direct viewers to www.safercar.gov for more information.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_Sp_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_Sp_30.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, latch system, latch system education, safer car </itunes:keywords>

</item>

<item>

<title>LATCH System Education - Slow Motion Spanish 60.mp4</title>

<itunes:author>Ad Council - LATCH System Education</itunes:author>

<itunes:subtitle>www.safercar.gov</itunes:subtitle>

<itunes:summary>According to a recent NHTSA study, 3 out of 4 kids are not as secure in the car as they should be because their car seats are not being used correctly.  One way a parent or caregiver can help increase their child’s safety in the car is by using the LATCH system (Lower Anchors and Tethers for Children) to secure the car seat to the vehicle.

The LATCH system, required on all car seats and most vehicles manufactured after September 1, 2002, was developed to make it easier to correctly install car seats without seatbelts.  The car seats have lower attachments which fasten into “anchors” in the backseat of the vehicle and an upper strap or “tether” on the car seat which attaches to an upper attachment point in the vehicle. The ads direct viewers to www.safercar.gov for more information.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_Sp_60.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LATCH_Slow_Motion_Sp_60.mp4</guid>

<pubDate>Tue, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, latch system, latch system education, safer car </itunes:keywords>

</item>

<item>

<title>Lifelong Literacy - Camelot 30.mp4</title>

<itunes:author>Ad Council - Lifelong Literacy</itunes:author>

<itunes:subtitle>www.literacy.gov</itunes:subtitle>

<itunes:summary>When young people become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately comes down to inspiring the individual not only to read books, but to also find their own passion about reading in all forms.

This campaign was created with the Library of Congress in an effort to inspire young readers to become lifelong learners. The objective is to inspire fun and promote literacy in all types of learning.  From books to magazines to comics and all other forms, reading really gives kids the opportunity to explore their imaginations. 

The PSAs invite kids to "Explore New Worlds. Read."  Viewers are also encouraged to visit www.Literacy.gov. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Lit_Camelot_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Lit_Camelot_30.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lifelong literacy, literacy </itunes:keywords>

</item>

<item>

<title>Lifelong Literacy - Oz 30.mp4</title>

<itunes:author>Ad Council - Lifelong Literacy</itunes:author>

<itunes:subtitle>www.literacy.gov</itunes:subtitle>

<itunes:summary>When young people become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately comes down to inspiring the individual not only to read books, but to also find their own passion about reading in all forms.

This campaign was created with the Library of Congress in an effort to inspire young readers to become lifelong learners. The objective is to inspire fun and promote literacy in all types of learning.  From books to magazines to comics and all other forms, reading really gives kids the opportunity to explore their imaginations. 

The PSAs invite kids to "Explore New Worlds. Read."  Viewers are also encouraged to visit www.Literacy.gov. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Lit_Oz_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Lit_Oz_30.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lifelong literacy, literacy </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Artranese 15.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_ARTRANESE_15.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_ARTRANESE_15.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Betty Spanish10.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_BETTY_SP_10.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_BETTY_SP_10.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Christina 10.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_CHRISTINA_10.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_CHRISTINA_10.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Christina SP 10.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_CHRISTINA_SP_10.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_CHRISTINA_SP_10.mp4</guid>


<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Group 30.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_GROUP_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_GROUP_30.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Group Spanish 30.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_GROUP_SP_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_GROUP_SP_30.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Ladan 15.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_LADAN_15.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_LADAN_15.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Liliana Spanish 15.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>


<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_LILIANA_SP_15.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_LILIANA_SP_15.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Wendy 10.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_WENDY_10.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_WENDY_10.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>


<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>Lupus Awareness - Yesenia Spanish 10.mp4</title>

<itunes:author>Ad Council - Lupus Awareness</itunes:author>

<itunes:subtitle>www.couldihavelupus.gov</itunes:subtitle>

<itunes:summary>Lupus is a chronic autoimmune disease that can last for many years. It can be life-threatening and damage any part of the body, including skin, joints or organs. Individuals with the disease can experience a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

The cause of lupus is unknown. The disease triggers the body’s immune system to mistakenly attack and destroy healthy cells and tissue as if they were viruses, bacteria and other germs. Ninety percent of individuals who have been diagnosed with lupus are women of childbearing age (18-44). It is three times more common among minority women than in Caucasian women. There is no cure for lupus however; it can be managed if detected early. In particular, minority women must be educated about the disease and its symptoms. If they suspect they have lupus, they should then ask their doctors for a medical evaluation.   

The new PSAs feature real women who have lupus. They portray women who have symptoms that might be related to lupus but these women have not yet asked their doctors the most important question, “Could I have lupus?” The PSAs conclude with the tagline, “For answers. For support. For hope.”

The campaign encourages women to visit www.couldihavelupus.gov or call toll-free at 1-800-994-9662.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_YESENIA_SP_10.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/LUPUS_DIARIES_YESENIA_SP_10.mp4</guid>

<pubDate>Wedn, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:10</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, lupus, lupus awareness </itunes:keywords>

</item>

<item>

<title>National Mental Health Anti-Stigma - Friends 30.mp4</title>

<itunes:author>Ad Council - National Mental Health Anti-Stigma</itunes:author>

<itunes:subtitle>www.whatadifference.org</itunes:subtitle>

<itunes:summary> Mental illnesses such as depression, anxiety and bipolar disorder are widespread.  In 2005 there were an estimated 24.6 million adults age 18 or older who experienced serious psychological distress (SPD), which is highly correlated with serious mental illness.

Among 18-25 year olds, the prevalence of SPD is high (18.6 % for 18-25, vs. 11.3% for all adults 18+) yet this age group shows the lowest rate of help-seeking behaviors.  Further, those with mental health conditions in this age group have a high potential to minimize future disability and pursue recovery if they receive the right support and services early on.

In an effort to provide these young adults with a better chance at recovery, this campaign seeks to reach adults ages 18-25 with a message of acceptance and understanding of mental illness.  It hopes to encourage friends to offer their support to a friend who has been diagnosed with a mental illness. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Mental_Friends_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Mental_Friends_30.mp4</guid>

<pubDate>Mon, 15 Sep 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, mental health, mental health anti-stigma</itunes:keywords>

</item>

<item>

<title>National Mental Health Anti-Stigma - Video Game 30.mp4</title>

<itunes:author>Ad Council - National Mental Health Anti-Stigma</itunes:author>

<itunes:subtitle>www.whatadifference.org</itunes:subtitle>

<itunes:summary> Mental illnesses such as depression, anxiety and bipolar disorder are widespread.  In 2005 there were an estimated 24.6 million adults age 18 or older who experienced serious psychological distress (SPD), which is highly correlated with serious mental illness.

Among 18-25 year olds, the prevalence of SPD is high (18.6 % for 18-25, vs. 11.3% for all adults 18+) yet this age group shows the lowest rate of help-seeking behaviors.  Further, those with mental health conditions in this age group have a high potential to minimize future disability and pursue recovery if they receive the right support and services early on.

In an effort to provide these young adults with a better chance at recovery, this campaign seeks to reach adults ages 18-25 with a message of acceptance and understanding of mental illness.  It hopes to encourage friends to offer their support to a friend who has been diagnosed with a mental illness. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Mental_VideoGame_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Mental_VideoGame_30.mp4</guid>

<pubDate>Mon, 15 Sep 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, mental health, mental health anti-stigma</itunes:keywords>

</item>

<item>

<title>New York City Teacher Recruitment - All Subjects 60.mp4</title>

<itunes:author>Ad Council - New York City Teacher Recruitment</itunes:author>

<itunes:subtitle>www.TeachNYC.net </itunes:subtitle>

<itunes:summary> Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools.

The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.  With the tag, “I teach NYC because every day it teaches me”, the campaign demonstrates the real world connection between what is being taught in the classroom and the unique, inspiring and amazing things that you learn every day in New York City.

Viewers are encouraged to visit www.teachnyc.net to apply to become a New York City public school teacher. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Teach_AllSubjects_60.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Teach_AllSubjects_60.mp4</guid>

<pubDate>Mon, 15 Dec 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, nyc teachers, teach nyc, new york city teacher recruitment, teacher recruitment</itunes:keywords>

</item>

<item>

<title>New York City Teacher Recruitment - English/Arts/Social Studies 360.mp4</title>

<itunes:author>Ad Council - New York City Teacher Recruitment</itunes:author>

<itunes:subtitle>www.TeachNYC.net </itunes:subtitle>

<itunes:summary> Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools.

The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.  With the tag, “I teach NYC because every day it teaches me”, the campaign demonstrates the real world connection between what is being taught in the classroom and the unique, inspiring and amazing things that you learn every day in New York City.

Viewers are encouraged to visit www.teachnyc.net to apply to become a New York City public school teacher. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Teach_English_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Teach_English_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, nyc teachers, teach nyc, new york city teacher recruitment, teacher recruitment</itunes:keywords>

</item>

<item>

<title>New York City Teacher Recruitment - Math 15.mp4</title>

<itunes:author>Ad Council - New York City Teacher Recruitment</itunes:author>

<itunes:subtitle>www.TeachNYC.net </itunes:subtitle>

<itunes:summary> Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools.

The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.  With the tag, “I teach NYC because every day it teaches me”, the campaign demonstrates the real world connection between what is being taught in the classroom and the unique, inspiring and amazing things that you learn every day in New York City.

Viewers are encouraged to visit www.teachnyc.net to apply to become a New York City public school teacher. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Teach_Math_15.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Teach_Math_15.mp4</guid>

<pubDate>Mon, 15 Dec 2008 19:00:00 GMT</pubDate>


<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, nyc teachers, teach nyc, new york city teacher recruitment, teacher recruitment</itunes:keywords>


</item>

<item>

<title>New York City Teacher Recruitment - Math/Science/Music 30.mp4</title>

<itunes:author>Ad Council - New York City Teacher Recruitment</itunes:author>

<itunes:subtitle>www.TeachNYC.net </itunes:subtitle>

<itunes:summary> Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools.

The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.  With the tag, “I teach NYC because every day it teaches me”, the campaign demonstrates the real world connection between what is being taught in the classroom and the unique, inspiring and amazing things that you learn every day in New York City.

Viewers are encouraged to visit www.teachnyc.net to apply to become a New York City public school teacher. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Teach_Music_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Teach_Music_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, nyc teachers, teach nyc, new york city teacher recruitment, teacher recruitment</itunes:keywords>

</item>

<item>

<title>New York City Teacher Recruitment - Science 15.mp4</title>

<itunes:author>Ad Council - New York City Teacher Recruitment</itunes:author>

<itunes:subtitle>www.TeachNYC.net </itunes:subtitle>

<itunes:summary> Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools.

The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas.  With the tag, “I teach NYC because every day it teaches me”, the campaign demonstrates the real world connection between what is being taught in the classroom and the unique, inspiring and amazing things that you learn every day in New York City.

Viewers are encouraged to visit www.teachnyc.net to apply to become a New York City public school teacher. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Teach_Science_15.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Teach_Science_15.mp4</guid>

<pubDate>Mon, 15 Dec 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, nyc teachers, teach nyc, new york city teacher recruitment, teacher recruitment</itunes:keywords>

</item>

<item>

<title>Nutrition Education - Jungle Gym 30.mp4</title>

<itunes:author>Ad Council - Nutrition Education</itunes:author>

<itunes:subtitle>www.mypyramid.gov</itunes:subtitle>

<itunes:summary>Less than 25% of adolescents eat the daily recommended servings of fruits and vegetables. Few get regular physical activity. While mothers and caregivers are aware of the importance of healthy eating and physical activity habits, they struggle with the best way to implement them for their families. With obesity rates rising among children and adults, it’s important to provide information and realistic tips for making and sustaining healthy choices for kids.
 
This campaign motivates moms to encourage proper nutrition and physical activity for their families, emphasizing that a bright future starts with a healthy lifestyle. The notion that “Good Nutrition Can Lead to Great Things” reinforces that healthy eating and physical activity are fuel for a kid’s mind and body. The campaign encourages viewers to visit www.MyPyramid.gov and use the USDA’s Food Pyramid as an effective tool to help their children make healthy choices.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/NE_JungleGym_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/NE_JungleGym_30.mp4</guid>

<pubDate>Fri, 25 Jan 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, nutrition education, mypyramid.gov</itunes:keywords>

</item>

<item>

<title>Nutrition Education - Jungle Gym SP 30.mp4</title>

<itunes:author>Ad Council - Nutrition Education</itunes:author>

<itunes:subtitle>www.mypyramid.gov</itunes:subtitle>

<itunes:summary>Less than 25% of adolescents eat the daily recommended servings of fruits and vegetables. Few get regular physical activity. While mothers and caregivers are aware of the importance of healthy eating and physical activity habits, they struggle with the best way to implement them for their families. With obesity rates rising among children and adults, it’s important to provide information and realistic tips for making and sustaining healthy choices for kids.
 
This campaign motivates moms to encourage proper nutrition and physical activity for their families, emphasizing that a bright future starts with a healthy lifestyle. The notion that “Good Nutrition Can Lead to Great Things” reinforces that healthy eating and physical activity are fuel for a kid’s mind and body. The campaign encourages viewers to visit www.MyPyramid.gov and use the USDA’s Food Pyramid as an effective tool to help their children make healthy choices.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/NE_JungleGym_SP_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/NE_JungleGym_SP_30.mp4</guid>

<pubDate>Fri, 25 Jan 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, nutrition education, mypyramid.gov</itunes:keywords>

</item>

<item>

<title>Obesity Prevention - Second Helpings 30.mp4</title>

<itunes:author>Ad Council - Obesity Prevention</itunes:author>

<itunes:subtitle>www.smallstep.gov</itunes:subtitle>

<itunes:summary>This campaign launched in March 2004 and communicates that getting healthy is not impossible, especially if you take it one "Small Step" at a time.  The PSAs use humor to inspire overweight adults to incorporate some of the suggested small steps into their hectic lives.

The ads conclude with the tagline, "Take a Small Step to Get Healthy" and direct viewers to www.smallstep.gov, where they can find out more information to hopefully inspire healthier eating and increased activity. 

More than 100 Small Steps can be found at the website, here's just a few of them:

* Avoid food portions larger than your fist.
* Grill, steam or bake instead of frying.
* Take stairs instead of the escalator.
* Flavor foods with herbs, spices, and other low fat seasonings.
* Park farther from destination and walk.

A companion campaign, Childhood Obesity Prevention, which targets kids directly, was launched in November 2005.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Obesity_SecondHelpings_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Obesity_SecondHelpings_30.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, obesity, obesity prevention</itunes:keywords>

</item>


<item>

<title>Obesity Prevention - Theatre 30.mp4</title>

<itunes:author>Ad Council - Obesity Prevention</itunes:author>

<itunes:subtitle>www.smallstep.gov</itunes:subtitle>

<itunes:summary>This campaign launched in March 2004 and communicates that getting healthy is not impossible, especially if you take it one "Small Step" at a time.  The PSAs use humor to inspire overweight adults to incorporate some of the suggested small steps into their hectic lives.

The ads conclude with the tagline, "Take a Small Step to Get Healthy" and direct viewers to www.smallstep.gov, where they can find out more information to hopefully inspire healthier eating and increased activity. 

More than 100 Small Steps can be found at the website, here's just a few of them:

* Avoid food portions larger than your fist.

* Grill, steam or bake instead of frying.
* Take stairs instead of the escalator.
* Flavor foods with herbs, spices, and other low fat seasonings.
* Park farther from destination and walk.

A companion campaign, Childhood Obesity Prevention, which targets kids directly, was launched in November 2005.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Obesity_Theatre_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Obesity_Theatre_30.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, obesity, obesity prevention</itunes:keywords>

</item>

<item>

<title>Obesity Prevention - Theatre Spanish 30.mp4</title>

<itunes:author>Ad Council - Obesity Prevention</itunes:author>

<itunes:subtitle>www.smallstep.gov</itunes:subtitle>

<itunes:summary>This campaign launched in March 2004 and communicates that getting healthy is not impossible, especially if you take it one "Small Step" at a time.  The PSAs use humor to inspire overweight adults to incorporate some of the suggested small steps into their hectic lives.

The ads conclude with the tagline, "Take a Small Step to Get Healthy" and direct viewers to www.smallstep.gov, where they can find out more information to hopefully inspire healthier eating and increased activity. 

More than 100 Small Steps can be found at the website, here's just a few of them:

* Avoid food portions larger than your fist.
* Grill, steam or bake instead of frying.
* Take stairs instead of the escalator.
* Flavor foods with herbs, spices, and other low fat seasonings.
* Park farther from destination and walk.

A companion campaign, Childhood Obesity Prevention, which targets kids directly, was launched in November 2005.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Obesity_Theatre_SP_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Obesity_Theatre_SP_30.mp4</guid>

<pubDate>Tue, 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, obesity, obesity prevention</itunes:keywords>

</item>

<item>

<title>Patient Involvement - Cell Phone 15.mp4</title>

<itunes:author>Ad Council - Patient Involvement</itunes:author>

<itunes:subtitle>www.AHRQ.gov/QuestionsAreTheAnswer</itunes:subtitle>

<itunes:summary>An estimated 1.5 million medication errors happen every year in hospitals, doctors’ offices, nursing homes and pharmacies, according to the Institute of Medicine. Research also shows that consumers who get more involved with their health care can greatly improve the safety of their care, but patients are generally unaware of what to do to help prevent medical mistakes. According to a survey conducted by AHRQ and the Kaiser Family Foundation, 57 percent of Americans do not believe that preventable medical errors occur often.

The U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council have joined together to launch a public service advertising campaign, “Questions Are the Answer,” designed to encourage consumers to get involved in their health care by knowing and asking appropriate questions  when visiting their doctor and other clinicians. 

The campaign directs audiences to visit a comprehensive Web site, www.ahrq.gov/questionsaretheanswer, that contains tips for patients to become more involved in their health care, including a list of questions everyone should know when they visit their doctor or other clinician. The Web site also features an interactive “Question Builder” that allows consumers to generate a customized list of questions they can bring to medical appointments. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Patient_cell_phone_15.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Patient_cell_phone_15.mp4</guid>

<pubDate>Wed, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, patient involvement, questions are the answer</itunes:keywords>

</item>

<item>

<title>Patient Involvement - Cell Phone 30.mp4</title>

<itunes:author>Ad Council - Patient Involvement</itunes:author>

<itunes:subtitle>www.AHRQ.gov/QuestionsAreTheAnswer</itunes:subtitle>

<itunes:summary>An estimated 1.5 million medication errors happen every year in hospitals, doctors’ offices, nursing homes and pharmacies, according to the Institute of Medicine. Research also shows that consumers who get more involved with their health care can greatly improve the safety of their care, but patients are generally unaware of what to do to help prevent medical mistakes. According to a survey conducted by AHRQ and the Kaiser Family Foundation, 57 percent of Americans do not believe that preventable medical errors occur often.

The U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council have joined together to launch a public service advertising campaign, “Questions Are the Answer,” designed to encourage consumers to get involved in their health care by knowing and asking appropriate questions  when visiting their doctor and other clinicians. 

The campaign directs audiences to visit a comprehensive Web site, www.ahrq.gov/questionsaretheanswer, that contains tips for patients to become more involved in their health care, including a list of questions everyone should know when they visit their doctor or other clinician. The Web site also features an interactive “Question Builder” that allows consumers to generate a customized list of questions they can bring to medical appointments. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Patient_cell_phone_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Patient_cell_phone_30.mp4</guid>

<pubDate>Wed, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, patient involvement, questions are the answer</itunes:keywords>

</item>

<item>

<title>Patient Involvement - Restaurant 15.mp4</title>

<itunes:author>Ad Council - Patient Involvement</itunes:author>

<itunes:subtitle>www.AHRQ.gov/QuestionsAreTheAnswer</itunes:subtitle>

<itunes:summary>An estimated 1.5 million medication errors happen every year in hospitals, doctors’ offices, nursing homes and pharmacies, according to the Institute of Medicine. Research also shows that consumers who get more involved with their health care can greatly improve the safety of their care, but patients are generally unaware of what to do to help prevent medical mistakes. According to a survey conducted by AHRQ and the Kaiser Family Foundation, 57 percent of Americans do not believe that preventable medical errors occur often.

The U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council have joined together to launch a public service advertising campaign, “Questions Are the Answer,” designed to encourage consumers to get involved in their health care by knowing and asking appropriate questions  when visiting their doctor and other clinicians. 

The campaign directs audiences to visit a comprehensive Web site, www.ahrq.gov/questionsaretheanswer, that contains tips for patients to become more involved in their health care, including a list of questions everyone should know when they visit their doctor or other clinician. The Web site also features an interactive “Question Builder” that allows consumers to generate a customized list of questions they can bring to medical appointments. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Patient_restaurant_15.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Patient_cell_restaurant_15.mp4</guid>

<pubDate>Wed, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, patient involvement, questions are the answer</itunes:keywords>

</item>

<item>

<title>Patient Involvement - Restaurant 30.mp4</title>

<itunes:author>Ad Council - Patient Involvement</itunes:author>

<itunes:subtitle>www.AHRQ.gov/QuestionsAreTheAnswer</itunes:subtitle>

<itunes:summary>An estimated 1.5 million medication errors happen every year in hospitals, doctors’ offices, nursing homes and pharmacies, according to the Institute of Medicine. Research also shows that consumers who get more involved with their health care can greatly improve the safety of their care, but patients are generally unaware of what to do to help prevent medical mistakes. According to a survey conducted by AHRQ and the Kaiser Family Foundation, 57 percent of Americans do not believe that preventable medical errors occur often.

The U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council have joined together to launch a public service advertising campaign, “Questions Are the Answer,” designed to encourage consumers to get involved in their health care by knowing and asking appropriate questions  when visiting their doctor and other clinicians. 

The campaign directs audiences to visit a comprehensive Web site, www.ahrq.gov/questionsaretheanswer, that contains tips for patients to become more involved in their health care, including a list of questions everyone should know when they visit their doctor or other clinician. The Web site also features an interactive “Question Builder” that allows consumers to generate a customized list of questions they can bring to medical appointments. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Patient_restaurant_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Patient_restaurant_30.mp4</guid>

<pubDate>Wed, 29 Apr 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, patient involvement, questions are the answer</itunes:keywords>

</item>

<item>

<title>Pet Adoption - Ditched 30.mp4</title>

<itunes:author>Ad Council - Pet Adoption</itunes:author>

<itunes:subtitle>www.theshelterpetproject.org</itunes:subtitle>

<itunes:summary>Of the eight million pets that enter animal shelters and rescue groups every year, approximately three million of these healthy and treatable pets are euthanized due to a lack of adoption. While there has been steady progress on the issue, the continued euthanasia of our best friends and family members is a national tragedy.

Adopting a pet is a life-changing and enriching experience. It not only saves an animal's life, but adopted pets also provide unconditional love, affection and attention. Research has even shown that owning a pet has many positive psychological and physical health benefits. 

Presently, most people do not obtain their pets from shelters, but rather from pet stores, the Internet, friends, breeders or other sources. In an effort to change this trend, The Shelter Pet Project is designed to encourage pet lovers throughout the country to make shelters and rescue groups the first place they turn to when acquiring companion animals. Campaign ads use humor to give shelter pets a voice and break down negative stereotypes; contrary to popular beliefs, animals most frequently find themselves in shelters due to owner-related issues.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/PetAdoption_ditched_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/PetAdoption_ditched_30.mp4</guid>

<pubDate>Tues, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, pet adoption, shelter pet, shelter pet project</itunes:keywords>

</item>

<item>

<title>Pet Adoption - White Collar 30.mp4</title>

<itunes:author>Ad Council - Pet Adoption</itunes:author>

<itunes:subtitle>www.theshelterpetproject.org</itunes:subtitle>

<itunes:summary>Of the eight million pets that enter animal shelters and rescue groups every year, approximately three million of these healthy and treatable pets are euthanized due to a lack of adoption. While there has been steady progress on the issue, the continued euthanasia of our best friends and family members is a national tragedy.

Adopting a pet is a life-changing and enriching experience. It not only saves an animal's life, but adopted pets also provide unconditional love, affection and attention. Research has even shown that owning a pet has many positive psychological and physical health benefits. 

Presently, most people do not obtain their pets from shelters, but rather from pet stores, the Internet, friends, breeders or other sources. In an effort to change this trend, The Shelter Pet Project is designed to encourage pet lovers throughout the country to make shelters and rescue groups the first place they turn to when acquiring companion animals. Campaign ads use humor to give shelter pets a voice and break down negative stereotypes; contrary to popular beliefs, animals most frequently find themselves in shelters due to owner-related issues.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/PetAdoption_whitecollar_30.mp4" length="3000" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/PetAdoption_whitecollar_30.mp4</guid>

<pubDate>Tues, 13 Oct 2009 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, pet adoption, shelter pet, shelter pet project</itunes:keywords>

</item>

<item>

<title>Reducing Gun Violence- Babies 30.mp4</title>

<itunes:author>Ad Council - Reducing Gun Violence </itunes:author>

<itunes:subtitle>www.psn.gov </itunes:subtitle>


<itunes:summary> Despite progress in the fight against gun crime in America, gun crime rates continue to be among the highest in the industrialized world.  In 2005, for example, guns were used in more than two-thirds of the 16,700 homicides and in an estimated 420,000 nonfatal violent crimes in our country. This PSA campaign speaks directly to the offender and forces them to think about the consequences- the emotional pain, loneliness, and financial hardship that their families will experience as a result of their crime. The new TV spots deliver an emotional depiction of the hardships that families face as a result of gun crime.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/RGV_Babies_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/RGV_Babies_30.mp4</guid>

<pubDate>Tue 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, reducing gun violence, project safe neighborhood </itunes:keywords>

</item>

<item>

<title>Reducing Gun Violence- Babies Spanish 30.mp4</title>

<itunes:author>Ad Council - Reducing Gun Violence </itunes:author>

<itunes:subtitle>www.psn.gov </itunes:subtitle>

<itunes:summary> Despite progress in the fight against gun crime in America, gun crime rates continue to be among the highest in the industrialized world.  In 2005, for example, guns were used in more than two-thirds of the 16,700 homicides and in an estimated 420,000 nonfatal violent crimes in our country. This PSA campaign speaks directly to the offender and forces them to think about the consequences- the emotional pain, loneliness, and financial hardship that their families will experience as a result of their crime. The new TV spots deliver an emotional depiction of the hardships that families face as a result of gun crime.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/RGV_Babies_SP_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/RGV_Babies_SP_30.mp4</guid>

<pubDate>Tue 5 Aug 2008 10:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, reducing gun violence, project safe neighborhood </itunes:keywords>

</item>

<item>

<title>Stroke Awareness- Arrow 30.mp4</title>

<itunes:author>Ad Council - Stroke Awareness </itunes:author>

<itunes:subtitle>www.strokeassociation.org </itunes:subtitle>

<itunes:summary> Stroke is the third leading cause of death in America. Someone suffers a stroke every 45 seconds and there are 700,000 new or recurrent strokes annually.  Stroke is also a leading cause of severe, long-term disability as it can cause paralysis, vision problems, memory loss and speech/language problems.

Tragically, the groups with the highest risk and incidence of stroke (elderly, African-Americans and men) are also the least knowledgeable about warning signs and risk factors.  Though strokes are commonly thought to only happen to older people, the truth is that a stroke can strike people of all ages.

The PSAs drive audiences to www.StrokeAssociation.org, or 1-888-4-STROKE where people can learn the risk factors, warning signs, and information on how to get help for recovering from a stroke.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Stroke_Arrow_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Stroke_Arrow_30.mp4</guid>


<pubDate>Mon, 15 Sept 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, stroke, stroke awareness, stroke association </itunes:keywords>

</item>

<item>

<title>Stroke Awareness- Numb Arms 30.mp4</title>

<itunes:author>Ad Council - Stroke Awareness </itunes:author>

<itunes:subtitle>www.strokeassociation.org </itunes:subtitle>

<itunes:summary> Stroke is the third leading cause of death in America. Someone suffers a stroke every 45 seconds and there are 700,000 new or recurrent strokes annually.  Stroke is also a leading cause of severe, long-term disability as it can cause paralysis, vision problems, memory loss and speech/language problems.

Tragically, the groups with the highest risk and incidence of stroke (elderly, African-Americans and men) are also the least knowledgeable about warning signs and risk factors.  Though strokes are commonly thought to only happen to older people, the truth is that a stroke can strike people of all ages.

The PSAs drive audiences to www.StrokeAssociation.org, or 1-888-4-STROKE where people can learn the risk factors, warning signs, and information on how to get help for recovering from a stroke.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/StrokeAwareness_Arms_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/StrokeAwareness_Arms_30.mp4</guid>


<pubDate>Tues, 13 Oct 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, stroke, stroke awareness, stroke association </itunes:keywords>

</item>

<item>

<title>Stroke Awareness- Internet 30.mp4</title>

<itunes:author>Ad Council - Stroke Awareness </itunes:author>

<itunes:subtitle>www.strokeassociation.org </itunes:subtitle>

<itunes:summary> Stroke is the third leading cause of death in America. Someone suffers a stroke every 45 seconds and there are 700,000 new or recurrent strokes annually.  Stroke is also a leading cause of severe, long-term disability as it can cause paralysis, vision problems, memory loss and speech/language problems.

Tragically, the groups with the highest risk and incidence of stroke (elderly, African-Americans and men) are also the least knowledgeable about warning signs and risk factors.  Though strokes are commonly thought to only happen to older people, the truth is that a stroke can strike people of all ages.

The PSAs drive audiences to www.StrokeAssociation.org, or 1-888-4-STROKE where people can learn the risk factors, warning signs, and information on how to get help for recovering from a stroke.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/StrokeAwareness_Internet_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/StrokeAwareness_Internet_30.mp4</guid>


<pubDate>Tues, 13 Oct 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, stroke, stroke awareness, stroke association </itunes:keywords>

</item>

<item>

<title>Teen Dating Violence Prevention- Textual Harassment 30.mp4</title>

<itunes:author>Ad Council - Teen Dating Violence Prevention </itunes:author>

<itunes:subtitle>www.thatsnotcool.com </itunes:subtitle>

<itunes:summary> 1 in 4 teens in a relationship say they have been called names, harassed or put down by their partner through cell phones and texting.

Digital communication is an integral part of teens’ lives and this fairly unchartered digital space has created new challenges for teens as they start to experience intimate relationships. Unfortunately, dating abuse in the digital world is increasingly becoming a serious problem unique to the “millennial” generation of teens.

Cellphones and the internet have become prime environment for controlling behavior, such as sending unwanted text messages or pressuring for nude pictures, that can be abusive or lead to relationship violence.
In an effort to prevent teen dating abuse and help teens build healthy relationships, the Ad Council has partnered with the Family Violence Prevention Fund and the Office on Violence Against Women on a national, multimedia PSA campaign.

The new PSAs are designed to help teens recognize digital dating abuse and provide them with the tools to initiate a conversation about this issue. The PSAs direct teens to visit www.ThatsNotCool.com were they are encouraged to draw their own lines around what is, or is not, acceptable relationship behavior and seek help from their peers. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/TDVP_TextualHarassment_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/TDVP_TextualHarassment_30.mp4</guid>

<pubDate>Mon, 23 Feb 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, teen dating violence, teen dating violence prevention, thats not cool </itunes:keywords>

</item>

<item>

<title>Teen Dating Violence Prevention- Textual Harassment 60.mp4</title>

<itunes:author>Ad Council - Teen Dating Violence Prevention </itunes:author>

<itunes:subtitle>www.thatsnotcool.com </itunes:subtitle>

<itunes:summary> 1 in 4 teens in a relationship say they have been called names, harassed or put down by their partner through cell phones and texting.

Digital communication is an integral part of teens’ lives and this fairly unchartered digital space has created new challenges for teens as they start to experience intimate relationships. Unfortunately, dating abuse in the digital world is increasingly becoming a serious problem unique to the “millennial” generation of teens.

Cellphones and the internet have become prime environment for controlling behavior, such as sending unwanted text messages or pressuring for nude pictures, that can be abusive or lead to relationship violence.
In an effort to prevent teen dating abuse and help teens build healthy relationships, the Ad Council has partnered with the Family Violence Prevention Fund and the Office on Violence Against Women on a national, multimedia PSA campaign.

The new PSAs are designed to help teens recognize digital dating abuse and provide them with the tools to initiate a conversation about this issue. The PSAs direct teens to visit www.ThatsNotCool.com were they are encouraged to draw their own lines around what is, or is not, acceptable relationship behavior and seek help from their peers. </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/TDVP_TextualHarassment_60.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/TDVP_TextualHarassment_60.mp4</guid>

<pubDate>Mon, 23 Feb 2009 19:00:00 GMT</pubDate>

<itunes:duration>1:00</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, teen dating violence, teen dating violence prevention, thats not cool </itunes:keywords>

</item>

<item>

<title>Think Before You Speak- Cashiers 30.mp4</title>

<itunes:author>Ad Council - Think Before You Speak </itunes:author>

<itunes:subtitle>www.ThinkB4YouSpeak.com </itunes:subtitle>

<itunes:summary> Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/GLSEN_Cashiers_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/GLSEN_Cashiers_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, glsen, think before you speak, think b4 you speak </itunes:keywords>

</item>

<item>

<title>Think Before You Speak- Pizza 30.mp4</title>

<itunes:author>Ad Council - Think Before You Speak </itunes:author>

<itunes:subtitle>www.ThinkB4YouSpeak.com </itunes:subtitle>

<itunes:summary> Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/GLSEN_PizzaShop_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/GLSEN_PizzaShop_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, glsen, think before you speak, think b4 you speak </itunes:keywords>

</item>

<item>

<title>Think Before You Speak- Fitting Room 30.mp4</title>

<itunes:author>Ad Council - Think Before You Speak </itunes:author>

<itunes:subtitle>www.ThinkB4YouSpeak.com </itunes:subtitle>

<itunes:summary> Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/GLSEN_FittingRoom_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/GLSEN_FittingRoom_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, glsen, think before you speak, think b4 you speak </itunes:keywords>

</item>

<item>

<title>Think Before You Speak- How To...Cafeteria 30.mp4</title>

<itunes:author>Ad Council - Think Before You Speak </itunes:author>

<itunes:subtitle>www.ThinkB4YouSpeak.com </itunes:subtitle>

<itunes:summary> Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/GLSEN_Cafeteria_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/GLSEN_Cafeteria_30.mp4</guid>

<pubDate>Wedn, 3 June 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, glsen, think before you speak, think b4 you speak </itunes:keywords>

</item>

<item>

<title>Think Before You Speak- How To...Mall 30.mp4</title>

<itunes:author>Ad Council - Think Before You Speak </itunes:author>

<itunes:subtitle>www.ThinkB4YouSpeak.com </itunes:subtitle>

<itunes:summary> Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/GLSEN_Mall_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/GLSEN_Mall_30.mp4</guid>

<pubDate>Wedn, 3 June 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, glsen, think before you speak, think b4 you speak </itunes:keywords>

</item>

<item>

<title>Think Before You Speak- How To...Party 30.mp4</title>

<itunes:author>Ad Council - Think Before You Speak </itunes:author>

<itunes:subtitle>www.ThinkB4YouSpeak.com </itunes:subtitle>

<itunes:summary> Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/GLSEN_Party_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/GLSEN_Party_30.mp4</guid>

<pubDate>Wedn, 3 June 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, glsen, think before you speak, think b4 you speak </itunes:keywords>

</item>

<item>

<title>Veteran Support - Alone 30.mp4</title>

<itunes:author>Ad Council - Veteran Support</itunes:author>

<itunes:subtitle>www.communityofveterans.org</itunes:subtitle>

<itunes:summary>The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan.  About 1 in 5 Iraq and Afghanistan veterans are suffering from a mental health injury, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service. 

Less than 1% of the U.S. population has served or is serving in the current conflicts and when they return home, their sense of isolation is often magnified.  This campaign’s long-term objective is to decrease the depression and PTSD-related outcomes among returning Vets by taking a two-pronged approach – encouraging Veterans to join other Veterans at the first ever online community exclusive to OIF/OEF Vets, and separately, to empower their Friends and Family by helping them learn how to start constructive conversations. The challenges facing returning vets are myriad but with support from other Veterans, family, and friends the issues can be effectively dealt with.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Veteran_Alone_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Veteran_Alone_30.mp4</guid>

<pubDate>Mon, 15 Dec 2008 17:02:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, veterans support, iraq veterans, afghanistan veterans, community of veterans </itunes:keywords>

</item>

<item>

<title>Veteran Support - Alone 60.mp4</title>

<itunes:author>Ad Council - Veteran Support</itunes:author>

<itunes:subtitle>www.communityofveterans.org</itunes:subtitle>

<itunes:summary>The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan.  About 1 in 5 Iraq and Afghanistan veterans are suffering from a mental health injury, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service. 

Less than 1% of the U.S. population has served or is serving in the current conflicts and when they return home, their sense of isolation is often magnified.  This campaign’s long-term objective is to decrease the depression and PTSD-related outcomes among returning Vets by taking a two-pronged approach – encouraging Veterans to join other Veterans at the first ever online community exclusive to OIF/OEF Vets, and separately, to empower their Friends and Family by helping them learn how to start constructive conversations. The challenges facing returning vets are myriad but with support from other Veterans, family, and friends the issues can be effectively dealt with.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Veteran_Alone_60.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Veteran_Alone_60.mp4</guid>

<pubDate>Mon, 15 Dec 2008 17:02:00 GMT</pubDate>

<itunes:duration>0:60</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, veterans support, iraq veterans, afghanistan veterans, community of veterans </itunes:keywords>

</item>

<item>

<title>Veteran Support - Family and Friends- Signs 30.mp4</title>

<itunes:author>Ad Council - Veteran Support</itunes:author>

<itunes:subtitle>www.supportyourvet.org</itunes:subtitle>

<itunes:summary>The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan.  About 1 in 5 Iraq and Afghanistan veterans are suffering from a mental health injury, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service. 

Less than 1% of the U.S. population has served or is serving in the current conflicts and when they return home, their sense of isolation is often magnified.  This campaign’s long-term objective is to decrease the depression and PTSD-related outcomes among returning Vets by taking a two-pronged approach – encouraging Veterans to join other Veterans at the first ever online community exclusive to OIF/OEF Vets, and separately, to empower their Friends and Family by helping them learn how to start constructive conversations. The challenges facing returning vets are myriad but with support from other Veterans, family, and friends the issues can be effectively dealt with.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/VetFF_Signs_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/VetFF_Signs_30.mp4</guid>

<pubDate>Wedn, 3 June 2009 17:02:00 GMT</pubDate>


<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, veterans support, iraq veterans, afghanistan veterans, support your vet </itunes:keywords>

</item>

<item>

<title>Veteran Support - Family and Friends- Signs 15.mp4</title>

<itunes:author>Ad Council - Veteran Support</itunes:author>

<itunes:subtitle>www.supportyourvet.org</itunes:subtitle>

<itunes:summary>The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan.  About 1 in 5 Iraq and Afghanistan veterans are suffering from a mental health injury, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service. 

Less than 1% of the U.S. population has served or is serving in the current conflicts and when they return home, their sense of isolation is often magnified.  This campaign’s long-term objective is to decrease the depression and PTSD-related outcomes among returning Vets by taking a two-pronged approach – encouraging Veterans to join other Veterans at the first ever online community exclusive to OIF/OEF Vets, and separately, to empower their Friends and Family by helping them learn how to start constructive conversations. The challenges facing returning vets are myriad but with support from other Veterans, family, and friends the issues can be effectively dealt with.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/VetFF_Signs_15.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/VetFF_Signs_15.mp4</guid>

<pubDate>Wedn, 3 June 2009 17:02:00 GMT</pubDate>

<itunes:duration>0:15</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, veterans support, iraq veterans, afghanistan veterans, support your vet </itunes:keywords>

</item>

<item>

<title>Veteran Support - Family and Friends- Signs Spanish .mp4</title>

<itunes:author>Ad Council - Veteran Support</itunes:author>

<itunes:subtitle>www.apoyaatuveterano.org</itunes:subtitle>

<itunes:summary>The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan.  About 1 in 5 Iraq and Afghanistan veterans are suffering from a mental health injury, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service. 

Less than 1% of the U.S. population has served or is serving in the current conflicts and when they return home, their sense of isolation is often magnified.  This campaign’s long-term objective is to decrease the depression and PTSD-related outcomes among returning Vets by taking a two-pronged approach – encouraging Veterans to join other Veterans at the first ever online community exclusive to OIF/OEF Vets, and separately, to empower their Friends and Family by helping them learn how to start constructive conversations. The challenges facing returning vets are myriad but with support from other Veterans, family, and friends the issues can be effectively dealt with.</itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/VetFF_Signs_SP.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/VetFF_Signs_SP.mp4</guid>

<pubDate>Wedn, 3 June 2009 17:02:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, veterans support, iraq veterans, afghanistan veterans, support your vet </itunes:keywords>

</item>

<item>

<title>Wildfire - Happily Ever After 30.mp4</title>

<itunes:author>Ad Council - Wildfire</itunes:author>

<itunes:subtitle>www.smokeybear.org</itunes:subtitle>

<itunes:summary>Since 1944, Smokey Bear has been the symbol of the protection of America's forests.  More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update.  It's now: "Only You Can Prevent Wildfires."  And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire.  The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942.  FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests.  The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

To learn more about Smokey Bear and this longest-running PSA campaign in history, please visit the Historic Campaigns section.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/WFP_HappilyEverAfter_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/WFP_HappilyEverAfter_30.mp4</guid>

<pubDate>Fri, 19 Jan 2007 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fire, wildfire, smokey, smokey bear, smokey the bear</itunes:keywords>

</item>

<item>

<title>Wildfire - Matchsticks 30.mp4</title>

<itunes:author>Ad Council - Wildfire</itunes:author>

<itunes:subtitle>www.smokeybear.org</itunes:subtitle>

<itunes:summary>Since 1944, Smokey Bear has been the symbol of the protection of America's forests.  More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update.  It's now: "Only You Can Prevent Wildfires."  And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire.  The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942.  FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests.  The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

To learn more about Smokey Bear and this longest-running PSA campaign in history, please visit the Historic Campaigns section.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/WFP_Matchsticks_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/WFP_Matchsticks_30.mp4</guid>

<pubDate>Fri, 19 Jan 2007 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fire, wildfire, smokey, smokey bear, smokey the bear</itunes:keywords>

</item>

<item>

<title>Wildfire - Matchsticks SP 30.mp4</title>

<itunes:author>Ad Council - Wildfire</itunes:author>

<itunes:subtitle>www.smokeybear.org</itunes:subtitle>

<itunes:summary>Since 1944, Smokey Bear has been the symbol of the protection of America's forests.  More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update.  It's now: "Only You Can Prevent Wildfires."  And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire.  The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942.  FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests.  The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

To learn more about Smokey Bear and this longest-running PSA campaign in history, please visit the Historic Campaigns section.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/WFP_Matchsticks_SP_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/WFP_Matchsticks_SP_30.mp4</guid>

<pubDate>Fri, 19 Jan 2007 19:00:00 GMT</pubDate>


<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fire, wildfire, smokey, smokey bear, smokey the bear</itunes:keywords>

</item>

<item>

<title>Wildfire - Once Upon a Time 30.mp4</title>

<itunes:author>Ad Council - Wildfire</itunes:author>

<itunes:subtitle>www.smokeybear.org</itunes:subtitle>

<itunes:summary>Since 1944, Smokey Bear has been the symbol of the protection of America's forests.  More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update.  It's now: "Only You Can Prevent Wildfires."  And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire.  The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942.  FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests.  The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

To learn more about Smokey Bear and this longest-running PSA campaign in history, please visit the Historic Campaigns section.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/WFP_OnceUponaTime_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/WFP_OnceUponaTime_30.mp4</guid>

<pubDate>Fri, 19 Jan 2007 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fire, wildfire, smokey, smokey bear, smokey the bear</itunes:keywords>

</item>

<item>

<title>Wildfire - Keep It Safe 30.mp4</title>

<itunes:author>Ad Council - Wildfire</itunes:author>

<itunes:subtitle>www.smokeybear.org</itunes:subtitle>

<itunes:summary>Since 1944, Smokey Bear has been the symbol of the protection of America's forests.  More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update.  It's now: "Only You Can Prevent Wildfires."  And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire.  The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942.  FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests.  The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

To learn more about Smokey Bear and this longest-running PSA campaign in history, please visit the Historic Campaigns section.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/WFP_KeepItSafe_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/WFP_KeepItSafe_30.mp4</guid>

<pubDate>Mon, 16 Jun 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fire, wildfire, smokey, smokey bear, smokey the bear</itunes:keywords>

</item>

<item>

<title>Wildfire - Unexpected 30.mp4</title>

<itunes:author>Ad Council - Wildfire</itunes:author>

<itunes:subtitle>www.smokeybear.org</itunes:subtitle>

<itunes:summary>Since 1944, Smokey Bear has been the symbol of the protection of America's forests.  More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update.  It's now: "Only You Can Prevent Wildfires."  And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire.  The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942.  FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests.  The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."



All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

To learn more about Smokey Bear and this longest-running PSA campaign in history, please visit the Historic Campaigns section.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/WFP_Unexpected_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/WFP_Unexpected_30.mp4</guid>

<pubDate>Mon, 16 Jun 2008 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fire, wildfire, smokey, smokey bear, smokey the bear</itunes:keywords>

</item>

<item>

<title>Wildfire - Fuse 30.mp4</title>

<itunes:author>Ad Council - Wildfire</itunes:author>

<itunes:subtitle>www.smokeybear.org</itunes:subtitle>

<itunes:summary>Since 1944, Smokey Bear has been the symbol of the protection of America's forests.  More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update.  It's now: "Only You Can Prevent Wildfires."  And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire.  The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942.  FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests.  The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

To learn more about Smokey Bear and this longest-running PSA campaign in history, please visit the Historic Campaigns section.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/Wildfire_Fuse_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/Wildfire_Fuse_30.mp4</guid>

<pubDate>Fri, 19 Jan 2007 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, fire, wildfire, smokey, smokey bear, smokey the bear</itunes:keywords>

</item>

<item>

<title>Youth Reckless Driving - Eyes 30.mp4</title>

<itunes:author>Ad Council - Youth Reckless Driving</itunes:author>

<itunes:subtitle>www.SpeakUpOrElse.com</itunes:subtitle>

<itunes:summary>For more than two decades, car crashes have been the number one killer of teens. NHTSA research shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover. 

Such statistics are why the Youth Reckless Driving Prevention campaign is so critical. The campaign targets young adults between the ages of 15 and 21, and encourages them to speak when riding in a car with a reckless driver. The message is simple one: “If your friend is driving recklessly, say something.”

To help deliver this message, the campaign has enlisted the help of the talented comedians Fred Willard, Rob Riggle and Rachael Harris for the latest television PSAs. Each new PSA portrays the comedians as teenagers and highlights their 'unique' way of speaking up. The PSAs also direct teens to visit the campaign’s website SpeakUporElse.com, where they can learn more about the issue and pledge to be safe passengers.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/YRD_Eyes_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/YRD_Eyes_30.mp4</guid>

<pubDate>Tue, 3 Mar 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, youth reckless driving, reckless driving </itunes:keywords>

</item>

<item>

<title>Youth Reckless Driving - Haunting 30.mp4</title>

<itunes:author>Ad Council - Youth Reckless Driving</itunes:author>

<itunes:subtitle>www.SpeakUpOrElse.com</itunes:subtitle>

<itunes:summary>For more than two decades, car crashes have been the number one killer of teens. NHTSA research shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover. 

Such statistics are why the Youth Reckless Driving Prevention campaign is so critical. The campaign targets young adults between the ages of 15 and 21, and encourages them to speak when riding in a car with a reckless driver. The message is simple one: “If your friend is driving recklessly, say something.”

To help deliver this message, the campaign has enlisted the help of the talented comedians Fred Willard, Rob Riggle and Rachael Harris for the latest television PSAs. Each new PSA portrays the comedians as teenagers and highlights their 'unique' way of speaking up. The PSAs also direct teens to visit the campaign’s website SpeakUporElse.com, where they can learn more about the issue and pledge to be safe passengers.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/YRD_Haunting_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/YRD_Haunting_30.mp4</guid>

<pubDate>Tue, 3 Mar 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, youth reckless driving, reckless driving </itunes:keywords>

</item>

<item>

<title>Youth Reckless Driving - Horse 30.mp4</title>

<itunes:author>Ad Council - Youth Reckless Driving</itunes:author>

<itunes:subtitle>www.SpeakUpOrElse.com</itunes:subtitle>

<itunes:summary>For more than two decades, car crashes have been the number one killer of teens. NHTSA research shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover. 

Such statistics are why the Youth Reckless Driving Prevention campaign is so critical. The campaign targets young adults between the ages of 15 and 21, and encourages them to speak when riding in a car with a reckless driver. The message is simple one: “If your friend is driving recklessly, say something.”

To help deliver this message, the campaign has enlisted the help of the talented comedians Fred Willard, Rob Riggle and Rachael Harris for the latest television PSAs. Each new PSA portrays the comedians as teenagers and highlights their 'unique' way of speaking up. The PSAs also direct teens to visit the campaign’s website SpeakUporElse.com, where they can learn more about the issue and pledge to be safe passengers.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/YRD_Horse_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/YRD_Horse_30.mp4</guid>

<pubDate>Tue, 3 Mar 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, youth reckless driving, reckless driving </itunes:keywords>

</item>

<item>

<title>Youth Reckless Driving - Video 30.mp4</title>

<itunes:author>Ad Council - Youth Reckless Driving</itunes:author>

<itunes:subtitle>www.SpeakUpOrElse.com</itunes:subtitle>

<itunes:summary>For more than two decades, car crashes have been the number one killer of teens. NHTSA research shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover. 

Such statistics are why the Youth Reckless Driving Prevention campaign is so critical. The campaign targets young adults between the ages of 15 and 21, and encourages them to speak when riding in a car with a reckless driver. The message is simple one: “If your friend is driving recklessly, say something.”

To help deliver this message, the campaign has enlisted the help of the talented comedians Fred Willard, Rob Riggle and Rachael Harris for the latest television PSAs. Each new PSA portrays the comedians as teenagers and highlights their 'unique' way of speaking up. The PSAs also direct teens to visit the campaign’s website SpeakUporElse.com, where they can learn more about the issue and pledge to be safe passengers.  </itunes:summary>

<enclosure url="http://interactive.adcouncil.org/podcast/YRD_Video_30.mp4" length="3434" type="video/mp4" />

<guid>http://interactive.adcouncil.org/podcast/YRD_Video_30.mp4</guid>

<pubDate>Tue, 3 Mar 2009 19:00:00 GMT</pubDate>

<itunes:duration>0:30</itunes:duration>

<itunes:keywords>ad council, adcouncil, psa, public service, youth reckless driving, reckless driving </itunes:keywords>

</item>

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